EVS ‑ Easy Variation Swatches vs Productify Swatch Connect
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for EVS, Oct 13, 2026 for Productify Swatch Connect.
The short answer
- Only Productify Swatch Connect lists a free plan. Paid plans start at $7.50/month for EVS and $6/month for Productify Swatch Connect.
- EVS lists 10 features Productify Swatch Connect’s listing doesn’t mention, including Checkboxes, Custom CSS, Custom text.
Head to head
- United States
- India
- Switzerland
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · Combined Listings
- · For Stores on Basic Plan
- · Image, Color, Button Swatches
- · Variant Description
Advanced
- · Combined Listings
- · For Stores on Shopify and Advanced Plan
- · Image, Color, Button Swatches
- · Variant Description
Plus
- · Combined Listings
- · For Stores on Shopify Plus Plan
- · Image, Color, Button Swatches
- · Variant Description
Free
- · 1 Hotspot Lookbook (up to 3 pins)
- · 1 Variant Swatch Group (up to 3 products
- · 7-day analytics history
- · Full styling & customization
Growth
- · 10 Hotspot Lookbooks
- · 10 Variant Swatch Groups
- · 30-day analytics history
- · Full styling & customization
Pro
- · 90-day analytics history
- · Full styling & customization
- · Live storefront event monitor
- · Priority Support
- · Unlimited Hotspot Lookbooks
- · Unlimited Variant Swatch Groups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSpice up your product page with Easy Variant Swatches. Replace boring dropdown variants with Image, Color, and Button Swatches. We are visual creatures and displaying visual variant selectors can boost conversions. The App is super easy to set up and is backed by Quick, friendly, and emphatic support.
Separate listings for product variants improve SEO but split the shopping experience. Swatch Connect links these products with bidirectional swatches, letting customers switch variants seamlessly. You can also create shoppable lookbooks by placing interactive hotspot pins on lifestyle images so shoppers can view details and a
- Display Variant Image as Swatches. Display Color Swatches
- Customize the Swatch Display. Select Color, Shape. Add custom CSS
- Display Swatches on Collection Page
- Advanced Editor for customizing swatch templates
- Link separate catalog products with color, image, or text swatches.
- Add pulsing, interactive hotspot pins to lifestyle and lookbook photos.
- Adjust each pin's color, size, and pulse animation to fit your brand.
- Track lookbook views, swatch clicks, and sales using built-in reports.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  EVS |  Productify Swatch Connect |
|---|---|---|
| Detected stores | 130 | Not published |
| Net store change, 28 days | −2 | 0 |
| Stores added, 28 days | 2 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, India, Switzerland | Not published |
Reviews
| Measure | EVS | Productify Swatch Connect |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 29 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | EVS | Productify Swatch Connect |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $7.50/month | $6/month(ahead) |
| Longest free trial | 21 days | 7 days |
| Plans listed | 3 | 3 |
Listing
| Measure | EVS | Productify Swatch Connect |
|---|---|---|
| Shopify category rank | #103 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 7, 2023 | Jul 14, 2026 |
| Languages | 1 | 5 |
| Developer | Spice Gems | creatiweb |
FAQ
EVS and Productify Swatch Connect: common questions
- Is EVS or Productify Swatch Connect cheaper?
- Only Productify Swatch Connect lists a free plan. Paid plans start at $7.50/month for EVS and $6/month for Productify Swatch Connect. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- EVS lists 10 the others don’t mention, such as Checkboxes, Custom CSS, Custom text, Dropdowns. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for EVS, Oct 13, 2026 for Productify Swatch Connect; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for EVS, Oct 13, 2026 for Productify Swatch Connect. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.