EVS ‑ Easy Variation Swatches vs Ghost Variants
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for EVS, Oct 14, 2026 for Ghost Variants.
The short answer
- Only Ghost Variants lists a free plan. Paid plans start at $7.50/month for EVS and $5/month for Ghost Variants.
- EVS lists 7 features Ghost Variants’s listing doesn’t mention, including Checkboxes, Custom text, Hide out-of-stock.
Head to head
- United States
- India
- Switzerland
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · Combined Listings
- · For Stores on Basic Plan
- · Image, Color, Button Swatches
- · Variant Description
Advanced
- · Combined Listings
- · For Stores on Shopify and Advanced Plan
- · Image, Color, Button Swatches
- · Variant Description
Plus
- · Combined Listings
- · For Stores on Shopify Plus Plan
- · Image, Color, Button Swatches
- · Variant Description
Free Forever
- · Limited to 1 product group
- · Up to 3 products in a group
Pro
- · Unlimited products per group
- · Unlimited variant groups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSpice up your product page with Easy Variant Swatches. Replace boring dropdown variants with Image, Color, and Button Swatches. We are visual creatures and displaying visual variant selectors can boost conversions. The App is super easy to set up and is backed by Quick, friendly, and emphatic support.
Ghost Variants displays separate products as if they were variants of each other. Customers see a variant selector, but each option links to its own product page. This enables you to use separate products that show up in collections, but make them look like variants on the product page. Setup is easy. Create a product group, choose your style, and add the widget to your theme. No coding needed.
- Display Variant Image as Swatches. Display Color Swatches
- Customize the Swatch Display. Select Color, Shape. Add custom CSS
- Display Swatches on Collection Page
- Advanced Editor for customizing swatch templates
- Group related products together while keeping them as separate listings
- Choose from button grid, dropdown menu, or product carousel displays
- Control colors, borders, fonts, spacing, and include or exclude product images
- Add widgets directly through your theme customizer without coding
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  EVS |  Ghost Variants |
|---|---|---|
| Detected stores | 130 | Not published |
| Net store change, 28 days | −2 | 0 |
| Stores added, 28 days | 2 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, India, Switzerland | Not published |
Reviews
| Measure | EVS | Ghost Variants |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 29 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | EVS | Ghost Variants |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $7.50/month | $5/month(ahead) |
| Longest free trial | 21 days | Not listed |
| Plans listed | 3 | 2 |
Listing
| Measure | EVS | Ghost Variants |
|---|---|---|
| Shopify category rank | #103 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 7, 2023 | Apr 30, 2026 |
| Languages | 1 | 1 |
| Developer | Spice Gems | Matthew Nearents |
FAQ
EVS and Ghost Variants: common questions
- Is EVS or Ghost Variants cheaper?
- Only Ghost Variants lists a free plan. Paid plans start at $7.50/month for EVS and $5/month for Ghost Variants. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- EVS lists 7 the others don’t mention, such as Checkboxes, Custom text, Hide out-of-stock, In-stock display. Ghost Variants lists 1 the others don’t mention, such as Tiered pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for EVS, Oct 14, 2026 for Ghost Variants; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for EVS, Oct 14, 2026 for Ghost Variants. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.