Everhort vs The Second Order

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Only Everhort lists a free plan. Paid plans start at $49/month for Everhort and $10/month for The Second Order.
  • The Second Order lists 8 features Everhort’s listing doesn’t mention, including Abandoned cart, AI insights, Benchmarking.

Head to head

App Store reviews

Everhort: 3
The Second Order: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Cohort analytics tools for repeat purchase velocity and LTV

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Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Jun 12, 2020
Jul 30, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
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Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
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Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

011JunSepJulDecEverhort: 1 reviews in June 2020Everhort: 1 reviews in September 2020Everhort: 1 reviews in July 2022Everhort: 1 reviews in December 2023
EverhortThe Second OrderCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $99/month
$10/month
Plans
LaunchFree
  • · All-inclusive reports & forecasts
  • · Customer and order level filtering
  • · Unlimited data history
  • · Unlimited users
  • · Up to 1,000 store customers
Grow$49/month
30-day free trial
  • · All-inclusive reports & forecasts
  • · Customer and order level filtering
  • · Unlimited data history
  • · Unlimited users
  • · Up to 10,000 store customers
Accelerate$79/month
30-day free trial
  • · All-inclusive reports & forecasts
  • · Customer and order level filtering
  • · Unlimited data history
  • · Unlimited users
  • · Up to 100,000 store customers
Scale$99/month
30-day free trialAdditional plans available for stores with more than 250,000 customers. Please contact us for a quote.
  • · All-inclusive reports & forecasts
  • · Customer and order level filtering
  • · Unlimited data history
  • · Unlimited users
  • · Up to 250,000 store customers
Repeat Healthcheck$10/month
7-day free trial
  • · Connect repeat rate across variables
  • · Customer Cohorts wise repeat
  • · Customer repeat rate and repeat revenue
  • · Discount vs Repeat
  • · New versus repeat revenue trends
  • · Order Stage repeat funnel O1, O2, O3+
Coverage
8 of 16 features50%
13 of 16 features81%
Unique strengths
  • Data export
  • Forecasting
  • Historical analysis
  • Abandoned cart
  • AI insights
  • Benchmarking
  • Checkout analytics
  • +4 more
Analytics
50%8/16
81%13/16
Customer behavior
75%3/4
100%4/4
Marketing and sales
17%1/6
100%6/6
Visuals and reports
67%4/6
50%3/6
358onlybothonly
EverhortThe Second Order16 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Everhort provides cohort-based analytics tools for studying customer purchase behavior. By grouping customers by the month of their first purchase, Everhort's reports allow you to see how customer purchase rate and lifetime value are changing over time. You'll be able to quickly tell if your tactics to increase customer repurchase rate and lifetime value are working, and by how much.

Scaling on the wrong product drains capital fast. Standard dashboards mislead you by mixing brand-new buyers with mature cohorts. This app gives you operational clarity to invest marketing spend with confidence. Know exactly which campaigns build long-term customer contribution. Stop pausing winning ads during temporary datalags. Catch margin erosion early when repeat sales rely on heavy discounts.

Key points
  • Historical lifetime value by cohort
  • Forecasted future lifetime value with payback period
  • Customer retention by cohort
  • Filter reports by order & customer properties
  • Shows you the important info why customers aren't coming back for a second order
  • Identifies which retention condition is blocking your second purchase
  • Prioritises recommendations so you: product, timing, recall, friction, or switch
Screenshots
Average LTV by Cohort chart
Isolated Cohort ChartCohort retentionForecasted LTV Chart and CAC table
Retention health diagnostic showing five condition scores
Five retention conditions evaluated by the diagnosticFour step process from install to diagnosisRetention diagnostic dashboard showing five condition scores

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureEverhortThe Second Order
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureEverhortThe Second Order
App Store rating5.0 ★Not published
App Store reviews3Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureEverhortThe Second Order
Free planYesNot listed
Lowest paid monthly plan$49/month$10/month(ahead)
Longest free trial30 days7 days
Plans listed41

Listing

MeasureEverhortThe Second Order
Shopify category rank#688in Analytics#595(ahead)in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 12, 2020Jul 30, 2026
Languages1English1English
DeveloperLifetime AnalyticsMeduit Labs

FAQ

Everhort and The Second Order: common questions

Is Everhort or The Second Order cheaper?
Only Everhort lists a free plan. Paid plans start at $49/month for Everhort and $10/month for The Second Order. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Everhort lists 3 the others don’t mention, such as Data export, Forecasting, Historical analysis. The Second Order lists 8 the others don’t mention, such as Abandoned cart, AI insights, Benchmarking, Checkout analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.