Events Gateway: Pixels for Ads vs Trackproof
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Trackproof is detected on 1.5× as many Shopify stores as Events Gateway: 3 vs 2 as of Nov 9, 2026.
- Trackproof lists 7 features Events Gateway’s listing doesn’t mention, including Activity tracking, Checkout analytics, Data export.
Head to head
- Netherlands
- Romania
Free
- · $5 per extra 1,000,000 events
- · 1,000,000 accepted events included
- · Destination routing dashboard
- · Web Pixel and Theme App Embed tracking
Enterprise
- · Advanced routing and delivery visibility
- · Included production support
- · Priority onboarding
- · Unlimited accepted events
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEventsGateway collects storefront and checkout events through a Shopify Web Pixel and optional theme app embed. Merchants can send purchase, cart, product, search and checkout events into one server-side event layer, then route them to advertising, analytics, CRM or webhook destinations.
Browser-only pixels miss conversions when ad blockers, iOS privacy changes, and cookie limits block tracking, leaving your ad platforms blind to real sales. Trackproof sends events server-side through each platform's Conversions API alongside the browser pixel, then deduplicates them so every purchase is counted once.
- Capture storefront and checkout events with Web Pixel tracking
- Route purchases, carts and leads to ads and analytics.
- Monitor monthly accepted events.
- Server-side tracking via Meta, Google, and TikTok Conversions APIs
- Automatic event deduplication so each conversion is counted only once
- Pre-mapped standard Shopify events with a custom event builder
- Higher match rates with secure hashed and advanced customer matching
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Events Gateway |  Trackproof |
|---|---|---|
| Detected stores | 2 | 3(ahead) |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden | Health & Beauty, Apparel & Accessories |
| Top store countries | Netherlands, Romania | Not published |
Reviews
| Measure | Events Gateway | Trackproof |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Events Gateway | Trackproof |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $995/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | Not published |
Listing
| Measure | Events Gateway | Trackproof |
|---|---|---|
| Shopify category rank | #1231 | #531(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 18, 2026 | Jun 2, 2026 |
| Languages | 1 | 1 |
| Developer | Events Gateway | Edgecoms |
FAQ
Events Gateway and Trackproof: common questions
- Which is more popular, Events Gateway or Trackproof?
- Trackproof is detected on 1.5× as many Shopify stores as Events Gateway: 3 vs 2 as of Nov 9, 2026.
- What features does each app list that the other doesn’t?
- Events Gateway lists 1 the others don’t mention, such as Real-time tracking. Trackproof lists 7 the others don’t mention, such as Activity tracking, Checkout analytics, Data export, Event tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.