Events Gateway: Pixels for Ads vs Snowplow Event Tracker
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Events Gateway, Feb 19, 2026 for Snowplow Event Tracker.
The short answer
- Snowplow Event Tracker lists 12 features Events Gateway’s listing doesn’t mention, including Abandoned cart, Activity tracking, Checkout analytics.
Head to head
Track the complete customer journey events with Snowplow.
- Netherlands
- Romania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · $5 per extra 1,000,000 events
- · 1,000,000 accepted events included
- · Destination routing dashboard
- · Web Pixel and Theme App Embed tracking
Enterprise
- · Advanced routing and delivery visibility
- · Included production support
- · Priority onboarding
- · Unlimited accepted events
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEventsGateway collects storefront and checkout events through a Shopify Web Pixel and optional theme app embed. Merchants can send purchase, cart, product, search and checkout events into one server-side event layer, then route them to advertising, analytics, CRM or webhook destinations.
This application enables collecting event-level data from your Shopify store with a Snowplow data pipeline, both on the storefront (client-side) and via webhooks (server-side), providing you with highly accurate and granular data.
- Capture storefront and checkout events with Web Pixel tracking
- Route purchases, carts and leads to ads and analytics.
- Monitor monthly accepted events.
- Track storefront and webhook orders, carts and checkouts
- Configure Snowplow JS tracker options
- Configure orders, carts and checkout webhooks with 1-click
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Events Gateway |  Snowplow Event Tracker |
|---|---|---|
| Detected stores | 2 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden | Not published |
| Top store countries | Netherlands, Romania | Not published |
Reviews
| Measure | Events Gateway | Snowplow Event Tracker |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 3 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Events Gateway | Snowplow Event Tracker |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $995/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | Not published |
Listing
| Measure | Events Gateway | Snowplow Event Tracker |
|---|---|---|
| Shopify category rank | #1231 | #451(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 18, 2026 | Dec 11, 2020 |
| Languages | 1 | 1 |
| Developer | Events Gateway | SnowcatCloud Inc. |
FAQ
Events Gateway and Snowplow Event Tracker: common questions
- What features does each app list that the other doesn’t?
- Events Gateway lists 1 the others don’t mention, such as Analytics dashboard. Snowplow Event Tracker lists 12 the others don’t mention, such as Abandoned cart, Activity tracking, Checkout analytics, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Events Gateway, Feb 19, 2026 for Snowplow Event Tracker; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Events Gateway, Feb 19, 2026 for Snowplow Event Tracker. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.