Events Gateway: Pixels for Ads vs PixelRelay: Ad Tracking & CAPI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Events Gateway and PixelRelay are detected on the same number of Shopify stores (2) as of Nov 9, 2026.
- Paid plans start at $995/month for Events Gateway and $199/month for PixelRelay.
- PixelRelay lists 13 features Events Gateway’s listing doesn’t mention, including Activity tracking, Benchmarking, Checkout analytics.
Head to head
- Netherlands
- Romania
- United States
Free
- · $5 per extra 1,000,000 events
- · 1,000,000 accepted events included
- · Destination routing dashboard
- · Web Pixel and Theme App Embed tracking
Enterprise
- · Advanced routing and delivery visibility
- · Included production support
- · Priority onboarding
- · Unlimited accepted events
Launch
- · 365-day durable ID + first-party proxy
- · GA4, Meta, TikTok, Google Ads +7 more
- · GDPR/PIPEDA compliance suite included
- · Unblockable server-side order capture
Growth
- · Everything in Launch
- · Extra shops $39/mo
- · Priority support
- · Recharge subscription events
- · Up to 5,000 orders/month
Professional
- · 25,000 orders/mo · 3 stores included
- · Cross-store admin dashboard
- · Custom event support
- · Dedicated engineer
- · Everything in Growth
- · Extra shops $29/mo
Agency
- · 100,000 orders/mo pooled · 7 stores
- · Everything in Growth
- · Headless & Hydrogen event streaming
- · Onboarding Support
- · Priority retry queue · 99% uptime
- · Unlimited shops $19/mo
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEventsGateway collects storefront and checkout events through a Shopify Web Pixel and optional theme app embed. Merchants can send purchase, cart, product, search and checkout events into one server-side event layer, then route them to advertising, analytics, CRM or webhook destinations.
PixelRelay sends your Shopify events server-to-server — orders, add to carts, checkout starts, and more — to Google Ads, Meta, TikTok, GA4, Bing, and Segment, with more integrations coming. Captures conversion data browser-based pixels often miss due to ad blockers, iOS, and cookie restrictions. Includes Enhanced Conversions, click ID capture, GDPR Consent Mode v2, and event deduplication.
- Capture storefront and checkout events with Web Pixel tracking
- Route purchases, carts and leads to ads and analytics.
- Monitor monthly accepted events.
- Server-side tracking that bypasses ad blockers, iOS & cookie blockers
- Sends events server-side to Google Ads, Meta, TikTok, GA4, Bing, and Segment
- Order webhooks catch every purchase — even when browser pixels are blocked
- Enhanced Conversions with auto-capture of GCLID, FBCLID, TTCLID & MSCLKID
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Events Gateway |  PixelRelay |
|---|---|---|
| Detected stores | 2 | 2 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden | Food, Beverages & Tobacco, Home & Garden |
| Top store countries | Netherlands, Romania | United States |
Reviews
| Measure | Events Gateway | PixelRelay |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Events Gateway | PixelRelay |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $995/month | $199/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 2 | 4 |
Listing
| Measure | Events Gateway | PixelRelay |
|---|---|---|
| Shopify category rank | #1231 | #476(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 18, 2026 | Jun 2, 2026 |
| Languages | 1 | 1 |
| Developer | Events Gateway | Clever Interactive Ltd. |
FAQ
Events Gateway and PixelRelay: common questions
- Which is more popular, Events Gateway or PixelRelay?
- Events Gateway and PixelRelay are detected on the same number of Shopify stores (2) as of Nov 9, 2026.
- Is Events Gateway or PixelRelay cheaper?
- Paid plans start at $995/month for Events Gateway and $199/month for PixelRelay. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- PixelRelay lists 13 the others don’t mention, such as Activity tracking, Benchmarking, Checkout analytics, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.