Events Gateway: Pixels for Ads vs OneClick: Google Ads Tracking
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- OneClick is detected on 53× as many Shopify stores as Events Gateway: 105 vs 2 as of Nov 9, 2026.
- Paid plans start at $995/month for Events Gateway and $4.99/month for OneClick.
- OneClick lists 11 features Events Gateway’s listing doesn’t mention, including Activity tracking, Checkout analytics, Cohort analysis.
Head to head
Conversion Pixel & Google Adwords Conversion Actions made easy
- Netherlands
- Romania
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · $5 per extra 1,000,000 events
- · 1,000,000 accepted events included
- · Destination routing dashboard
- · Web Pixel and Theme App Embed tracking
Enterprise
- · Advanced routing and delivery visibility
- · Included production support
- · Priority onboarding
- · Unlimited accepted events
Complete Tracking
- · Enhanced Conversions & Order-ID dedup
- · Google Consent Mode v2 & Remarketing
- · Purchase, Checkout, Cart & Page Views
- · Unlimited orders, zero volume fees
- · Zero-paste pixel, ROAS & live support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEventsGateway collects storefront and checkout events through a Shopify Web Pixel and optional theme app embed. Merchants can send purchase, cart, product, search and checkout events into one server-side event layer, then route them to advertising, analytics, CRM or webhook destinations.
Accurate Google Ads (formerly AdWords) conversion tracking in two minutes, with no code and no copy-pasting. Sign in with Google, create your conversion actions in one click, then turn on the OneClick Google Ads Tag from the link in the app. OneClick runs in your store's Customer Events and a Theme App Embed, so it stays fast and works with Checkout Extensibility.
- Capture storefront and checkout events with Web Pixel tracking
- Route purchases, carts and leads to ads and analytics.
- Monitor monthly accepted events.
- Page View, Add to Cart, Begin Checkout, Purchase and Email Sign Up events
- Dynamic Remarketing and Enhanced Conversions are included
- Supports custom checkout. No changes are made to your theme.
- Foolproof installation. You don't have to write or copy any code.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Events Gateway |  OneClick |
|---|---|---|
| Detected stores | 2 | 105(ahead) |
| Net store change, 28 days | 0 | +26 |
| Stores added, 28 days | Not enough data | 26 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Netherlands, Romania | United States, United Kingdom, India |
Reviews
| Measure | Events Gateway | OneClick |
|---|---|---|
| App Store rating | Not published | 2.0 ★ |
| App Store reviews | Not published | 13 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Events Gateway | OneClick |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $995/month | $4.99/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 2 | 1 |
Listing
| Measure | Events Gateway | OneClick |
|---|---|---|
| Shopify category rank | #1231 | #537(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 18, 2026 | Jul 1, 2021 |
| Languages | 1 | 1 |
| Developer | Events Gateway | OneClick |
FAQ
Events Gateway and OneClick: common questions
- Which is more popular, Events Gateway or OneClick?
- OneClick is detected on 53× as many Shopify stores as Events Gateway: 105 vs 2 as of Nov 9, 2026.
- Is Events Gateway or OneClick cheaper?
- Paid plans start at $995/month for Events Gateway and $4.99/month for OneClick. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Events Gateway lists 2 the others don’t mention, such as Analytics dashboard, Pixel tracking. OneClick lists 11 the others don’t mention, such as Activity tracking, Checkout analytics, Cohort analysis, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.