Events Gateway: Pixels for Ads vs KES Track
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Events Gateway, Oct 13, 2026 for KES Track.
The short answer
- Paid plans start at $995/month for Events Gateway and $4.99/month for KES Track.
- KES Track lists 6 features Events Gateway’s listing doesn’t mention, including Abandoned cart, Activity tracking, Checkout analytics.
Head to head
- Netherlands
- Romania
Free
- · $5 per extra 1,000,000 events
- · 1,000,000 accepted events included
- · Destination routing dashboard
- · Web Pixel and Theme App Embed tracking
Enterprise
- · Advanced routing and delivery visibility
- · Included production support
- · Priority onboarding
- · Unlimited accepted events
Basic Plan
Premium Plan
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEventsGateway collects storefront and checkout events through a Shopify Web Pixel and optional theme app embed. Merchants can send purchase, cart, product, search and checkout events into one server-side event layer, then route them to advertising, analytics, CRM or webhook destinations.
Kes Track makes Google Ads conversion tracking effortless with one-click setup and automatic updates tailored for Shopify stores.
- Capture storefront and checkout events with Web Pixel tracking
- Route purchases, carts and leads to ads and analytics.
- Monitor monthly accepted events.
- One-click setup of Google Ads and Analytics connect.
- Purchase, Add To Cart, Begin Checkout pixel track in your connected GA4 account
- Avoid common pixel errors automatically.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Events Gateway |  KES Track |
|---|---|---|
| Detected stores | 2 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden | Not published |
| Top store countries | Netherlands, Romania | Not published |
Reviews
| Measure | Events Gateway | KES Track |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Events Gateway | KES Track |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $995/month | $4.99/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 2 | 2 |
Listing
| Measure | Events Gateway | KES Track |
|---|---|---|
| Shopify category rank | #1231(ahead) | #1488 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 18, 2026 | May 8, 2026 |
| Languages | 1 | 1 |
| Developer | Events Gateway | KES Track |
FAQ
Events Gateway and KES Track: common questions
- Is Events Gateway or KES Track cheaper?
- Paid plans start at $995/month for Events Gateway and $4.99/month for KES Track. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- KES Track lists 6 the others don’t mention, such as Abandoned cart, Activity tracking, Checkout analytics, Event tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Events Gateway, Oct 13, 2026 for KES Track; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Events Gateway, Oct 13, 2026 for KES Track. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.