EW: EU Withdrawal Button &Form vs Retractly: EU Withdrawal
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for EW, Oct 13, 2026 for Retractly.
The short answer
- On the Shopify App Store: EW 4.9 from 2,324 reviews and Retractly 4.8 from 17 reviews.
- Both list a free plan. Paid plans start at $9.99/month for EW and $7.99/month for Retractly.
- Retractly lists 8 features EW’s listing doesn’t mention, including Analytics, Automated approvals, Automated refunds.
Head to head
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · Automatic confirmation emails
- · Clear management dashboard
- · EU withdrawal button & form
- · Easy template integration
- · Email notifications for merchants
- · Evaluationmode
Basic
- · Automatic confirmation emails
- · Custom branding
- · Custom email templates
- · Data processing agreement (DPA + GDPR)
- · EU withdrawal button & form
- · Email notifications for merchants
Grow
- · Adjustable withdrawal terms
- · Automatic confirmation emails
- · Data processing agreement (DPA + GDPR)
- · EU withdrawal button & form
- · Hide from non EU customers
- · Set max withdrawal period
Free
- · Approve, reject, and refund withdrawals
- · Automatic customer emails
- · Automatic deadline & order validation
- · Partial withdrawal - select items
- · Storefront in 24 official EU languages
- · Unlimited withdrawals
Plus
- · Add your own withdrawal reasons
- · All Free features included
- · Analytics charts in the dashboard
- · Configurable withdrawal period & start
- · Custom button colours
- · Custom email sender name
Pro
- · All Plus features included
- · Automatic fraud warning
- · CSV export of all withdrawals
- · Create Shopify Returns automatically
- · Deadline calendar (monthly overview)
- · Priority support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureStarting 2026, the withdrawal button becomes mandatory under EU Directive 2023/2673. Integrate the legally required EU withdrawal button directly into your store today. Customers can initiate their withdrawal directly in the shop - without needing to log in. The app then automatically sends the legally required confirmation via email.
From June 19, 2026, the withdrawal button is mandatory across the EU (Directive 2023/2673). Retractly sets it up automatically, no developer needed. Your customer submits a withdrawal in under 60 seconds, even without an account. Confirmation, approval, and rejection emails are sent automatically. Issue refunds with one click, inventory is restocked automatically.
- Gesetzeskonform: Button & Formular exakt nach EU-Richtlinie 2023/2673
- Kein Login nötig: Ermöglicht Widerruf auch für Gastbesteller (Rechtspflicht)
- Rechtssicher: Automatische E-Mail-Bestätigung auf dauerhaftem Datenträger
- Theme-Integration: Einfache Anpassung von Farbe & Position im Theme-Editor
- EU Directive 2023/2673 implemented in under 2 minutes
- Withdrawal in under 60 seconds, even for guest customers without an account
- One-click refund, inventory is automatically restocked
- Automatic emails for confirmation, approval, and rejection in every plan
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  EW |  Retractly |
|---|---|---|
| Detected stores | 10 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Toys & Games, Vehicles & Parts | Not published |
| Top store countries | Germany | Not published |
Reviews
| Measure | EW | Retractly |
|---|---|---|
| App Store rating | 4.9 ★(ahead) | 4.8 ★ |
| App Store reviews | 2,324(ahead) | 17 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
FAQ
EW and Retractly: common questions
- Is EW or Retractly cheaper?
- Both list a free plan. Paid plans start at $9.99/month for EW and $7.99/month for Retractly. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, EW or Retractly?
- On the Shopify App Store: EW 4.9 from 2,324 reviews and Retractly 4.8 from 17 reviews.
- What features does each app list that the other doesn’t?
- EW lists 6 the others don’t mention, such as Accessibility, Checkboxes, Compliance reports, Custom CSS. Retractly lists 8 the others don’t mention, such as Analytics, Automated approvals, Automated refunds, Custom branding. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for EW, Oct 13, 2026 for Retractly; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for EW, Oct 13, 2026 for Retractly. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.