EU Guard: Ultimate Compliance vs Merchant Guard: GMC Risk
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Both list a free plan. Paid plans start at $4.99/month for EU Guard and $29/month for Merchant Guard.
- EU Guard lists 1 features Merchant Guard’s listing doesn’t mention, including Product warnings.
Head to head
Free
- · Compliance dashboard
- · GARAN warranty labels
- · GPSR & product compliance
- · Post-purchase compliance
- · Shop-wide GPSR defaults
- · Theme blocks on product pages
Pro
- · Compliance dashboard
- · Edit all store languages
- · GARAN warranty labels
- · GPSR & product compliance
- · Shop-wide GPSR defaults
- · Theme blocks & post-purchase
Plus
- · Audit log CSV export
- · Bulk editing
- · Customer segments for recalls
- · Full buyer data
- · Recall CSV export
- · Recall center
Free
- · 0–100 score, grade and 4 pillars
- · 3 full risk scans every 30 days
- · Monthly auto re-check, email on change
- · Prioritized fix list
- · Read-only — no customer data
- · Reconsideration outline if suspended
Pro
- · AI flags misleading product claims
- · AI rewrites thin product descriptions
- · Email alert on new risks or score drops
- · Everything in the Free plan
- · Monitoring auto-on when you subscribe
- · Never touches customer data
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOur app automates EU compliance for your e-commerce business. It centralizes all required product and manufacturer data, displaying it legally in the storefront widget and post-purchase. With the integrated, audit-ready log, you are fully protected during official inspections. The seamless API connection also enables automatic synchronization directly from your ERP system.
Google can suspend your Merchant Center account — killing your Shopping ads and free listings — over a vague "Misrepresentation" flag. Merchant Guard scans your store the way Google's reviewers do and scores your risk across four pillars: prohibited products, product data, store policies and trust signals. You get a 0–100 score, what Google flags and the exact fix, plus a reconsideration outline if suspended.
- Automatische Anzeige aller EU-Labels, Produktpässe und Warnhinweise im Shop.
- Übermittelt DPP- Links und Garantiebedingungen direkt in der Bestellbestätigung.
- Dauerhafte, exportierbare Dokumentation aller Datenänderungen für Behörden.
- Aktualisieren Sie Compliance-Daten für tausende Produkte zeitsparend via Excel.
- Get a 0–100 Merchant Center compliance score across four risk pillars
- Catch prohibited products before they get your Google account suspended
- Find product-data, price and availability gaps that get items disapproved
- Check contact info and policies — top "Misrepresentation" triggers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  EU Guard |  Merchant Guard |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | EU Guard | Merchant Guard |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | EU Guard | Merchant Guard |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $4.99/month(ahead) | $29/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 3 | 2 |
Listing
| Measure | EU Guard | Merchant Guard |
|---|---|---|
| Shopify category rank | #298 | #170(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 10, 2026 | Jun 8, 2026 |
| Languages | 2 | 1 |
| Developer | herrlich media GmbH | Wigley Studios LLC |
FAQ
EU Guard and Merchant Guard: common questions
- Is EU Guard or Merchant Guard cheaper?
- Both list a free plan. Paid plans start at $4.99/month for EU Guard and $29/month for Merchant Guard. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- EU Guard lists 1 the others don’t mention, such as Product warnings. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.