ethos: Loyalty, Referrals, UGC vs ItsLayered‑EngageYourCommunity
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for ethos, Feb 19, 2026 for ItsLayered‑EngageYourCommunity.
The short answer
- ethos lists 4 features ItsLayered‑EngageYourCommunity’s listing doesn’t mention, including Events, Free shipping, Gifts.
Head to head
- United States
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Start for free
- · Add Cart & Checkout Extensions
- · Configure your loyalty program
- · Connect third-party integrations
- · Create Tiers (VIP, paid or secret)
- · Explore full branding capabilities
- · Get support from loyalty experts
Everything Plan
- · +more
- · All third-party integrations
- · Contests, polls, birthday gifts, & more
- · Enhanced reporting & analytics
- · Loyalty points program
- · Referrals, UGC & Mobile Wallet Passes
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBuilt for Shopify brands with $1M+ in annual sales that want customers to spend more, return more often and refer friends. Engage members with tiers, paid memberships, store credit, referrals, polls, surveys, contests, UGC challenges, early access and more. Reward members online, in store with Shopify POS and Square, and at pop-ups with QR codes.
It’s Layered helps brands activate their happiest customers into growth engines. Run missions that generate content, reviews, and referrals. Reward purchases and brand-supportive actions with perks customers value. Gain first-party insights, amplify reach in communities, and replace ad spend with authentic advocacy.
- Set up a powerful loyalty program tailored to your brand
- Reward members with points and tiered benefits
- Let not-yet-customers join before purchasing, and nurture them into loyal buyers
- Drive referrals and grow your customer base with built-in acquisition tools
- Launch branded challenges that inspire UGC, reviews, referrals, and advocacy.
- Capture rich first-party data to power smarter email, ads, and CRM growth
- Amplify brand visibility with content across forums, communities, and search
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ethos |  ItsLayered‑EngageYourCommunity |
|---|---|---|
| Detected stores | 50 | Not published |
| Net store change, 28 days | +3 | 0 |
| Stores added, 28 days | 3 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Food, Beverages & Tobacco, Health & Beauty | Not published |
| Top store countries | United States, Canada | Not published |
Reviews
| Measure | ethos | ItsLayered‑EngageYourCommunity |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 42 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ethos | ItsLayered‑EngageYourCommunity |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $499/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 2 | 1 |
Listing
| Measure | ethos | ItsLayered‑EngageYourCommunity |
|---|---|---|
| Shopify category rank | #66(ahead) | #225 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 20, 2023 | Feb 12, 2026 |
| Languages | 1 | 1 |
| Developer | ethos | It's Layered |
FAQ
ethos and ItsLayered‑EngageYourCommunity: common questions
- What features does each app list that the other doesn’t?
- ethos lists 4 the others don’t mention, such as Events, Free shipping, Gifts, Subscriptions. ItsLayered‑EngageYourCommunity lists 3 the others don’t mention, such as Cash back, Cash back programs, Gift card programs. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for ethos, Feb 19, 2026 for ItsLayered‑EngageYourCommunity; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for ethos, Feb 19, 2026 for ItsLayered‑EngageYourCommunity. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.