Essential Trust Badges & Icons vs SA Trust Badges
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Essential Trust Badges & Icons, Oct 18, 2026 for SA Trust Badges.
The short answer
- On the Shopify App Store: Essential Trust Badges & Icons 5.0 from 1,163 reviews and SA Trust Badges 5.0 from 2 reviews.
- Both list a free plan. Paid plans start at $6.99/month for Essential Trust Badges & Icons and $6.99/month for SA Trust Badges.
- Essential Trust Badges & Icons lists 21 features SA Trust Badges’s listing doesn’t mention, including Announcement bar, Collection pages, Custom pages.
Head to head
- United States
- United Kingdom
- France
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Huge icon library
- · One product page banner or 3 icon block
- · Unlimited product page payment icons
- · Up to 5000 monthly views
Starter
- · Everything in Free
- · Unlimited Product page blocks
- · Unlimited icons in a block
- · Up to 20,000 monthly views
- · Upload your own icons
Essential
- · Add blocks using product tags
- · Everything in Starter
- · Geolocation targeting
- · Translations
- · Unlimited cart page blocks
- · Up to 50,000 monthly views
Professional
- · All premium features
- · Everything in Essential
- · Unlimited monthly views
Free plan
- · 1 product page trust badge block
- · 100 free monthly views
- · 100 impressions for free
- · Standard payment icons
- · Theme App Embed integration
- · Up to 3 icons per block
Starter Plan
- · Everything in Free
- · Unlimited Product page blocks
- · Unlimited icons in a block
- · Up to 20 000 monthly view
- · Upload your own icons
Up to 50 000 month
- · Adding block using product tags
- · Everything in Starter
- · Unlimited cart page blocks
Unlimited monthly
- · All premium features
- · Unlimited Product page blocks
- · Unlimited cart page blocks
- · Unlimited icons in a block
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEssential Icon & Trust Badge Banners - Use product badges to build trust. Effortlessly personalize and select the placement of banners or payment gateway icons on product page or any custom location. Upload your own custom icons to stand out & have a trusted site.
Building customer confidence during checkout is critical for online stores. This app allows merchants to display custom trust badges, guarantee banners, and payment icons directly on product and cart pages. Merchants can choose from multiple layout styles, customize colors to match their brand, and target specific products or collections.
- Icon & trust badges banner library: diverse options for features and guarantees
- Banner customization: edit size, font, & color to match brand identity
- Flexible placement: add banners to product pages, or any custom location
- Upload your own icons: personalize your store with unique guarantee icons
- Display payment icons, security guarantees, and custom badges anywhere on store
- Place trust badges on product pages or cart pages to build buyer confidence
- Target specific products, collections, or display badges across all products
- Customize colors, layouts, icon sizes, and borders to match your theme
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Essential Trust Badges & Icons |  SA Trust Badges |
|---|---|---|
| Detected stores | 7,259 | Not published |
| Net store change, 28 days | −67 | 0 |
| Stores added, 28 days | 89 | Not enough data |
| Big-brand share | 6% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, France | Not published |
Reviews
| Measure | Essential Trust Badges & Icons | SA Trust Badges |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1,163(ahead) | 2 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | 4% | Not enough data |
Pricing
| Measure | Essential Trust Badges & Icons | SA Trust Badges |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $6.99/month | $6.99/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Essential Trust Badges & Icons | SA Trust Badges |
|---|---|---|
| Shopify category rank | #6(ahead) | #98 |
| Shopify App Charts | #2 in Badges and icons | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 2, 2023 | Aug 5, 2026 |
| Languages | 7 | 1 |
| Developer | Essential Apps | SoftApps |
FAQ
Essential Trust Badges & Icons and SA Trust Badges: common questions
- Is Essential Trust Badges & Icons or SA Trust Badges cheaper?
- Both list a free plan. Paid plans start at $6.99/month for Essential Trust Badges & Icons and $6.99/month for SA Trust Badges. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Essential Trust Badges & Icons or SA Trust Badges?
- On the Shopify App Store: Essential Trust Badges & Icons 5.0 from 1,163 reviews and SA Trust Badges 5.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- Essential Trust Badges & Icons lists 21 the others don’t mention, such as Announcement bar, Collection pages, Custom pages, Custom text. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Essential Trust Badges & Icons, Oct 18, 2026 for SA Trust Badges; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Essential Trust Badges & Icons, Oct 18, 2026 for SA Trust Badges. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.