Essential Trust Badges & Icons vs MP Trust Badges & Labels
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Essential Trust Badges & Icons, Aug 27, 2026 for MP Trust Badges & Labels.
The short answer
- Only Essential Trust Badges & Icons lists a free plan.
- Essential Trust Badges & Icons lists 12 features MP Trust Badges & Labels’s listing doesn’t mention, including Announcement bar, Auto-position, Backgrounds.
Head to head
- United States
- United Kingdom
- France
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Huge icon library
- · One product page banner or 3 icon block
- · Unlimited product page payment icons
- · Up to 5000 monthly views
Starter
- · Everything in Free
- · Unlimited Product page blocks
- · Unlimited icons in a block
- · Up to 20,000 monthly views
- · Upload your own icons
Essential
- · Add blocks using product tags
- · Everything in Starter
- · Geolocation targeting
- · Translations
- · Unlimited cart page blocks
- · Up to 50,000 monthly views
Professional
- · All premium features
- · Everything in Essential
- · Unlimited monthly views
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEssential Icon & Trust Badge Banners - Use product badges to build trust. Effortlessly personalize and select the placement of banners or payment gateway icons on product page or any custom location. Upload your own custom icons to stand out & have a trusted site.
Get your storefront Halloween-ready with 20+ ready-to-use product labels. Highlight spooky deals, limited editions, bestsellers, new arrivals, shipping messages, payment options, and store policies. Choose which products or tags display each label, customize styles to match your brand, schedule when labels appear, and preview changes before publishing. No coding required. Free to install.
- Icon & trust badges banner library: diverse options for features and guarantees
- Banner customization: edit size, font, & color to match brand identity
- Flexible placement: add banners to product pages, or any custom location
- Upload your own icons: personalize your store with unique guarantee icons
- Display badges on product pages or custom storefront areas
- Add product labels to highlight promotions, new items, or key messages
- Customize badge and label styles to match your storefront design
- Choose which products or tags should display each product label
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Essential Trust Badges & Icons |  MP Trust Badges & Labels |
|---|---|---|
| Detected stores | 7,094 | Not published |
| Net store change, 28 days | −70 | 0 |
| Stores added, 28 days | 90 | Not enough data |
| Big-brand share | 6% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, France | Not published |
Reviews
| Measure | Essential Trust Badges & Icons | MP Trust Badges & Labels |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1,163 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | 4% | Not enough data |
Pricing
| Measure | Essential Trust Badges & Icons | MP Trust Badges & Labels |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $6.99/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | Essential Trust Badges & Icons | MP Trust Badges & Labels |
|---|---|---|
| Shopify category rank | #6(ahead) | #346 |
| Shopify App Charts | #2 in Badges and icons | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 2, 2023 | Jun 1, 2026 |
| Languages | 7 | 1 |
| Developer | Essential Apps | Merchant Playbook |
FAQ
Essential Trust Badges & Icons and MP Trust Badges & Labels: common questions
- Is Essential Trust Badges & Icons or MP Trust Badges & Labels cheaper?
- Only Essential Trust Badges & Icons lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Essential Trust Badges & Icons lists 12 the others don’t mention, such as Announcement bar, Auto-position, Backgrounds, Borders. MP Trust Badges & Labels lists 3 the others don’t mention, such as Animations, Device-specific, Scheduling. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Essential Trust Badges & Icons, Aug 27, 2026 for MP Trust Badges & Labels; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Essential Trust Badges & Icons, Aug 27, 2026 for MP Trust Badges & Labels. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.