Essential Trust Badges & Icons vs LabelUp ‑ Labels, Icons & FOMO
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Essential Trust Badges & Icons, Oct 14, 2026 for LabelUp.
The short answer
- On the Shopify App Store: Essential Trust Badges & Icons 5.0 from 1,167 reviews and LabelUp 5.0 from 1 reviews.
- Both list a free plan. Paid plans start at $6.99/month for Essential Trust Badges & Icons and $4.99/month for LabelUp.
- Essential Trust Badges & Icons lists 7 features LabelUp’s listing doesn’t mention, including Cart page, File upload, Footer.
Head to head
- United States
- France
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Huge icon library
- · One product page banner or 3 icon block
- · Unlimited product page payment icons
- · Up to 5000 monthly views
Starter
- · Everything in Free
- · Unlimited Product page blocks
- · Unlimited icons in a block
- · Up to 20,000 monthly views
- · Upload your own icons
Essential
- · Add blocks using product tags
- · Everything in Starter
- · Geolocation targeting
- · Translations
- · Unlimited cart page blocks
- · Up to 50,000 monthly views
Professional
- · All premium features
- · Everything in Essential
- · Unlimited monthly views
Free
- · 1 label group · 1 spotlight
- · 3 AI credits / month
- · Country/customer targeting + all styling
- · Email Support
- · Predesigned label library
- · Unlimited products & views
Starter
- · 25 AI credits / month
- · Delivery ETA widgets
- · Extended Conditionals + Scheduling
- · Live Chat Support
- · Unlimited labels, groups & spotlights
LevelUp
- · 50 AI credits / month
- · Custom CSS per label
- · Everything in Starter
- · Multi-language labels (locales)
- · VIP support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEssential Icon & Trust Badge Banners - Use product badges to build trust. Effortlessly personalize and select the placement of banners or payment gateway icons on product page or any custom location. Upload your own custom icons to stand out & have a trusted site.
LabelUp puts product labels, trust badges, payment icons, delivery dates, and a social follow bar on your store — one app instead of several. Choose a ready-made badge, upload your own, or generate one with AI, then style it with animations, fonts, shapes, and custom CSS. Show each label only when it matters, using rules for price, inventory, tags, collection, customer, or country.
- Icon & trust badges banner library: diverse options for features and guarantees
- Banner customization: edit size, font, & color to match brand identity
- Flexible placement: add banners to product pages, or any custom location
- Upload your own icons: personalize your store with unique guarantee icons
- Product labels, trust badges, payment icons & a social follow bar
- Estimated-delivery widget with an order-cutoff countdown
- Generate badges with AI, choose from a library, or upload your own
- Show each label by price, stock, tags, collection, customer or country
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Essential Trust Badges & Icons |  LabelUp |
|---|---|---|
| Detected stores | 6,716 | Not published |
| Net store change, 28 days | −85 | 0 |
| Stores added, 28 days | 92 | Not enough data |
| Big-brand share | 6% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, France, United Kingdom | Not published |
Reviews
| Measure | Essential Trust Badges & Icons | LabelUp |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1,167(ahead) | 1 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | 4% | Not enough data |
Pricing
| Measure | Essential Trust Badges & Icons | LabelUp |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $6.99/month | $4.99/month(ahead) |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | Essential Trust Badges & Icons | LabelUp |
|---|---|---|
| Shopify category rank | #6(ahead) | #115 |
| Shopify App Charts | #2 in Badges and icons | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 2, 2023 | Jun 12, 2026 |
| Languages | 7 | 1 |
| Developer | Essential Apps | FourCore |
FAQ
Essential Trust Badges & Icons and LabelUp: common questions
- Is Essential Trust Badges & Icons or LabelUp cheaper?
- Both list a free plan. Paid plans start at $6.99/month for Essential Trust Badges & Icons and $4.99/month for LabelUp. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Essential Trust Badges & Icons or LabelUp?
- On the Shopify App Store: Essential Trust Badges & Icons 5.0 from 1,167 reviews and LabelUp 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Essential Trust Badges & Icons lists 7 the others don’t mention, such as Cart page, File upload, Footer, Header. LabelUp lists 4 the others don’t mention, such as Animations, Device-specific, Scheduling, Tooltips. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Essential Trust Badges & Icons, Oct 14, 2026 for LabelUp; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Essential Trust Badges & Icons, Oct 14, 2026 for LabelUp. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.