Essential Trust Badges & Icons vs holdmark
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Both list a free plan. Paid plans start at $6.99/month for Essential Trust Badges & Icons and $69/month for holdmark.
- Essential Trust Badges & Icons lists 25 features holdmark’s listing doesn’t mention, including Announcement bar, Auto-position, Backgrounds.
Head to head
- United States
- United Kingdom
- France
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Huge icon library
- · One product page banner or 3 icon block
- · Unlimited product page payment icons
- · Up to 5000 monthly views
Starter
- · Everything in Free
- · Unlimited Product page blocks
- · Unlimited icons in a block
- · Up to 20,000 monthly views
- · Upload your own icons
Essential
- · Add blocks using product tags
- · Everything in Starter
- · Geolocation targeting
- · Translations
- · Unlimited cart page blocks
- · Up to 50,000 monthly views
Professional
- · All premium features
- · Everything in Essential
- · Unlimited monthly views
Registry
- · A link to your record in your code
- · Free forever
- · Updated daily
- · Your exact figures and your margin
- · Your store in the public registry
Verified 1,000
- · Badges on home, collections, cart
- · Everything in Registry
- · The badge on your product page
- · Up to 1,000 orders checked a month
- · Who looks you up, and who comes back
- · Your facts in your product page code
Verified 2,500
- · Badges on home, collections, cart
- · Everything in Registry
- · The badge on your product page
- · Up to 2,500 orders checked a month
- · Who looks you up, and who comes back
- · Your facts in your product page code
Verified 6,000
- · Badges on home, collections, cart
- · Everything in Registry
- · The badge on your product page
- · Up to 6,000 orders checked a month
- · Who looks you up, and who comes back
- · Your facts in your product page code
Verified 10,000
- · Badges on home, collections, cart
- · Everything in Registry
- · The badge on your product page
- · Up to 10,000 orders checked a month
- · Who looks you up, and who comes back
- · Your facts in your product page code
Verified 25,000
- · Badges on home, collections, cart
- · Everything in Registry
- · The badge on your product page
- · Up to 25,000 orders checked a month
- · Who looks you up, and who comes back
- · Your facts in your product page code
Verified 50,000
- · Badges on home, collections, cart
- · Everything in Registry
- · The badge on your product page
- · Up to 50,000 orders checked a month
- · Who looks you up, and who comes back
- · Your facts in your product page code
Verified Unlimited
- · Badges on home, collections, cart
- · Everything in Registry
- · No limit on orders checked
- · The badge on your product page
- · Who looks you up, and who comes back
- · Your facts in your product page code
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEssential Icon & Trust Badge Banners - Use product badges to build trust. Effortlessly personalize and select the placement of banners or payment gateway icons on product page or any custom location. Upload your own custom icons to stand out & have a trusted site.
holdmark is a public registry of facts about online stores. It checks with your carrier and payment processor that your store delivers and refunds, and shows it on your product page with a seal and a public record shoppers can check. Not reviews: nobody writes them and nobody can buy them. The rules are the same for every store — good figures rounded down, bad ones up. Your sales and markets are never published.
- Icon & trust badges banner library: diverse options for features and guarantees
- Banner customization: edit size, font, & color to match brand identity
- Flexible placement: add banners to product pages, or any custom location
- Upload your own icons: personalize your store with unique guarantee icons
- Seal on your product page, plus optional badges on home, collections and cart
- Public record of your store, every figure with the period it covers
- Your facts in your product page code, readable by AI and search engines
- See which AI assistants read your record and who comes back to your store
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Essential Trust Badges & Icons | |
|---|---|---|
| Detected stores | 7,252 | Not published |
| Net store change, 28 days | −67 | 0 |
| Stores added, 28 days | 89 | Not enough data |
| Big-brand share | 6% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, France | Not published |
Reviews
| Measure | Essential Trust Badges & Icons | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1,163 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | 4% | Not enough data |
Pricing
| Measure | Essential Trust Badges & Icons | |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $6.99/month(ahead) | $69/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 8 |
Listing
| Measure | Essential Trust Badges & Icons | |
|---|---|---|
| Shopify category rank | #6 | Not enough data |
| Shopify App Charts | #2 in Badges and icons | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 2, 2023 | Oct 30, 2026 |
| Languages | 7 | 4 |
| Developer | Essential Apps | Aletheia Software, S.L. |
FAQ
Essential Trust Badges & Icons and holdmark: common questions
- Is Essential Trust Badges & Icons or holdmark cheaper?
- Both list a free plan. Paid plans start at $6.99/month for Essential Trust Badges & Icons and $69/month for holdmark. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Essential Trust Badges & Icons lists 25 the others don’t mention, such as Announcement bar, Auto-position, Backgrounds, Borders. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.