Essential Upsell & Cross Sell vs ShopLink

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Essential Upsell & Cross Sell, Oct 13, 2026 for ShopLink.

The short answer

  • Only Essential Upsell & Cross Sell lists a free plan. Paid plans start at $9.99/month for Essential Upsell & Cross Sell and $29.99/month for ShopLink.
  • Essential Upsell & Cross Sell lists 21 features ShopLink’s listing doesn’t mention, including AI recommendations, Automatic discounts, Bulk discounts.

Head to head

Detected stores

Essential Upsell & Cross Sell: 14,873
ShopLink: —

App Store reviews

Essential Upsell & Cross Sell: 2,481
ShopLink: —

New reviews, 28 days

Essential Upsell & Cross Sell: 60
ShopLink: —

Stores added, 28 days

Essential Upsell & Cross Sell: 363
ShopLink: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Cart customization
  • Upsell and cross-sell
  • Upsell and cross-sell
Languages
  • English
  • English
Launched
Jun 10, 2024
Mar 11, 2026
Built for Shopify
Built for Shopify
Not badged
Reviews per month
85 last full month
—
Detected stores
14,873active installs
  • Quest Nutrition
  • Worldstar HipHop
  • Pink Rose tk
  • Gas Monkey Garage
  • Baseballism Online
+14,868 more
0active installs
Most common store size
11-50 products26%
—
Top countries
  • United States20%
  • United Kingdom8%
  • Australia5%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0100200DecFebAprJunAugOctEssential Upsell & Cross Sell: 143 reviews in December 2025Essential Upsell & Cross Sell: 115 reviews in January 2026Essential Upsell & Cross Sell: 125 reviews in February 2026Essential Upsell & Cross Sell: 107 reviews in March 2026Essential Upsell & Cross Sell: 111 reviews in April 2026Essential Upsell & Cross Sell: 95 reviews in May 2026Essential Upsell & Cross Sell: 83 reviews in June 2026Essential Upsell & Cross Sell: 87 reviews in July 2026Essential Upsell & Cross Sell: 74 reviews in August 2026Essential Upsell & Cross Sell: 67 reviews in September 2026Essential Upsell & Cross Sell: 85 reviews in October 2026
Essential Upsell & Cross SellShopLinkCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $39.99/month
$29.99/month
Plans
FreeFree
  • · Analytics​
  • · Post-purchase offers
  • · Product page offers
  • · Translations
  • · Up to $100 additional revenue generated
Starter$9.99/month
14-day free trial
  • · Analytics​
  • · Post-purchase offers
  • · Product page offers
  • · Translations
  • · Up to $500 additional revenue generated
Essential$19.99/month
14-day free trial
  • · Analytics​
  • · Cart page offers
  • · Post-purchase offers
  • · Product page offers
  • · Translations
  • · Up to $1000 additional revenue generated
Growth$39.99/month
14-day free trial
  • · Analytics​
  • · Cart page offers
  • · Post-purchase offers
  • · Product page offers
  • · Translations
  • · Up to $2500 additional revenue generated
Basic Plan$29.99/month
Coverage
27 of 28 features96%
5 of 28 features18%
Unique strengths
  • AI recommendations
  • Automatic discounts
  • Bulk discounts
  • Bundles
  • +17 more
  • Cart drawer
Cart customization
100%11/11
0%0/11
Cart display
100%5/5
0%0/5
Checkout customization
100%2/2
0%0/2
Upselling
100%4/4
0%0/4
Upsell and cross-sell
94%16/17
29%5/17
Analytics
100%1/1
0%0/1
Customization
88%7/8
38%3/8
Offers and recommendations
100%8/8
25%2/8
2341onlybothonly
Essential Upsell & Cross SellShopLink28 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • PageFly Landing Page Builder
—
How it sells itself

Boost AOV with the Essential Upsell app, offering customizable product upsell & cross-sell & "add to cart" widgets. Display frequently bought together (FBT), related products & product addons on product page & cart drawer. Create upsell and cross-sell strategies with "also like" product recommendations, product bundles, buy x get y & one-click upsells.

ShopLink App allows merchants to link a main product to add-on products based on size variants. When a main product has size variants, a different add-on product can be linked to each size so both items are purchased together. This ensures the add-on is added to the cart at the same time as the main product and integrates seamlessly with the Shopify cart and checkout.

Key points
  • Sell more by recommending frequently bought products & related products
  • Add automatic discounts to your upsell and cross-sell products.
  • Select from 20 pre-madde templates, all of which are easily customizable.
  • Product page upsell - Add upsell & cross-sell products to your product page.
  • Link add-on product variants to specific main product sizes using an Admin Block
  • Display a dropdown of add-on product variants on the main product page
  • Grouped display of main and add-on products in the cart and checkout
Screenshots
Essential Shopify cart page upsell and cart drawer upsell
Essential Shopify upsell app has a great supportEssential Shopify product page upsellEssential Shopify product page upsell is highly customisable
feature-ss-1
feature-ss-3feature-ss-2

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureEssential Upsell & Cross SellShopLink
Detected stores14,873as of Nov 8, 2026Not published
Net store change, 28 days−8estimated0estimated
Stores added, 28 days363new and returningNot enough data
Big-brand share13%of stores of known sizeNot enough data
Top store categoriesApparel & Accessories, Health & Beauty, Home & GardenNot published
Top store countriesUnited States, United Kingdom, AustraliaNot published

Reviews

MeasureEssential Upsell & Cross SellShopLink
App Store rating5.0 ★Not published
App Store reviews2,481Not published
New reviews, 28 days60Not enough data
Reviewers a year or more in12%Not enough data

Pricing

MeasureEssential Upsell & Cross SellShopLink
Free planYesNot listed
Lowest paid monthly plan$9.99/month(ahead)$29.99/month
Longest free trial14 daysNot listed
Plans listed41

Listing

MeasureEssential Upsell & Cross SellShopLink
Shopify category rank#13(ahead)in Upsell and cross-sell#1103in Upsell and cross-sell
Shopify App Charts#47 on the Shoplist 100Not on this week’s charts
Built for ShopifyYesNo
LaunchedJun 10, 2024Mar 11, 2026
Languages1English1English
DeveloperEssential Bundles & UpsellsDotmatters Limited

FAQ

Essential Upsell & Cross Sell and ShopLink: common questions

Is Essential Upsell & Cross Sell or ShopLink cheaper?
Only Essential Upsell & Cross Sell lists a free plan. Paid plans start at $9.99/month for Essential Upsell & Cross Sell and $29.99/month for ShopLink. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Essential Upsell & Cross Sell lists 21 the others don’t mention, such as AI recommendations, Automatic discounts, Bulk discounts, Bundles. ShopLink lists 1 the others don’t mention, such as Cart drawer. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Essential Upsell & Cross Sell, Oct 13, 2026 for ShopLink; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Essential Upsell & Cross Sell, Oct 13, 2026 for ShopLink. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.