Essential Upsell & Cross Sell vs SFBT: Bought Together
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Essential Upsell & Cross Sell, Oct 13, 2026 for SFBT.
The short answer
- Only Essential Upsell & Cross Sell lists a free plan. Paid plans start at $9.99/month for Essential Upsell & Cross Sell and $9.99/month for SFBT.
- Essential Upsell & Cross Sell lists 19 features SFBT’s listing doesn’t mention, including AI recommendations, Automatic discounts, Bulk discounts.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Analytics
- · Post-purchase offers
- · Product page offers
- · Translations
- · Up to $100 additional revenue generated
Starter
- · Analytics
- · Post-purchase offers
- · Product page offers
- · Translations
- · Up to $500 additional revenue generated
Essential
- · Analytics
- · Cart page offers
- · Post-purchase offers
- · Product page offers
- · Translations
- · Up to $1000 additional revenue generated
Growth
- · Analytics
- · Cart page offers
- · Post-purchase offers
- · Product page offers
- · Translations
- · Up to $2500 additional revenue generated
BASIC
- · Email Support
- · Manual Frequently Bought Together Bundle
- · Widget Position Selection
PRO
- · AI Bundles Based on Past Orders
- · Bundle Discount Support
- · Manual Frequently Bought Together Bundle
- · Priority Support
- · Set Number of Bundles in Slider
- · Widget Position Selection
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBoost AOV with the Essential Upsell app, offering customizable product upsell & cross-sell & "add to cart" widgets. Display frequently bought together (FBT), related products & product addons on product page & cart drawer. Create upsell and cross-sell strategies with "also like" product recommendations, product bundles, buy x get y & one-click upsells.
Smart Frequently Bought Together & Upsells displays Amazon-style “Frequently Bought Together” bundles on product pages. Create bundles by product (SKU) or category, control placement, priority, and display settings, and let customers add multiple products to the cart with one click. Optional: Automatic bundle generation can use up to 12 months of order history to create data-based bundle recommendations.
- Sell more by recommending frequently bought products & related products
- Add automatic discounts to your upsell and cross-sell products.
- Select from 20 pre-madde templates, all of which are easily customizable.
- Product page upsell - Add upsell & cross-sell products to your product page.
- Create Amazon-style bundles customers can add to cart in one click.
- Build bundles by product SKU or collection with full control.
- Optional: Auto-generate bundles using up to 12 months of order history.
- Optional: Tiered discounts for purchasing multiple products in bundle.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Essential Upsell & Cross Sell |  SFBT |
|---|---|---|
| Detected stores | 14,642 | Not published |
| Net store change, 28 days | −8 | 0 |
| Stores added, 28 days | 363 | Not enough data |
| Big-brand share | 13% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Essential Upsell & Cross Sell | SFBT |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 2,481 | Not published |
| New reviews, 28 days | 60 | Not enough data |
| Reviewers a year or more in | 12% | Not enough data |
Pricing
| Measure | Essential Upsell & Cross Sell | SFBT |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month | $9.99/month |
| Longest free trial | 14 days | 3 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Essential Upsell & Cross Sell | SFBT |
|---|---|---|
| Shopify category rank | #13(ahead) | #1113 |
| Shopify App Charts | #47 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 10, 2024 | May 8, 2026 |
| Languages | 1 | 1 |
| Developer | Essential Bundles & Upsells | Lantera |
FAQ
Essential Upsell & Cross Sell and SFBT: common questions
- Is Essential Upsell & Cross Sell or SFBT cheaper?
- Only Essential Upsell & Cross Sell lists a free plan. Paid plans start at $9.99/month for Essential Upsell & Cross Sell and $9.99/month for SFBT. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Essential Upsell & Cross Sell lists 19 the others don’t mention, such as AI recommendations, Automatic discounts, Bulk discounts, Buy more, save more. SFBT lists 4 the others don’t mention, such as Conversion rates, Free gifts, Tiered discounts, Volume discounts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Essential Upsell & Cross Sell, Oct 13, 2026 for SFBT; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Essential Upsell & Cross Sell, Oct 13, 2026 for SFBT. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.