Essential Upsell & Cross Sell vs MAG: Upsell+Crosssell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Essential Upsell & Cross Sell is detected on 14843× as many Shopify stores as MAG: 14,843 vs 1 as of Nov 8, 2026.
- Only Essential Upsell & Cross Sell lists a free plan.
- Essential Upsell & Cross Sell lists 23 features MAG’s listing doesn’t mention, including AI recommendations, Automatic discounts, Bulk discounts.
Head to head
- United States
- United Kingdom
- Australia
- Italy
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Analytics
- · Post-purchase offers
- · Product page offers
- · Translations
- · Up to $100 additional revenue generated
Starter
- · Analytics
- · Post-purchase offers
- · Product page offers
- · Translations
- · Up to $500 additional revenue generated
Essential
- · Analytics
- · Cart page offers
- · Post-purchase offers
- · Product page offers
- · Translations
- · Up to $1000 additional revenue generated
Growth
- · Analytics
- · Cart page offers
- · Post-purchase offers
- · Product page offers
- · Translations
- · Up to $2500 additional revenue generated
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBoost AOV with the Essential Upsell app, offering customizable product upsell & cross-sell & "add to cart" widgets. Display frequently bought together (FBT), related products & product addons on product page & cart drawer. Create upsell and cross-sell strategies with "also like" product recommendations, product bundles, buy x get y & one-click upsells.
MAG: Upsell+Crosssell helps merchants increase Average Order Value through strategic product recommendations. Display Frequently Bought Together, related products, and pre-purchase offers on product pages, cart drawers, and before checkout.
- Sell more by recommending frequently bought products & related products
- Add automatic discounts to your upsell and cross-sell products.
- Select from 20 pre-madde templates, all of which are easily customizable.
- Product page upsell - Add upsell & cross-sell products to your product page.
- Create multiple upsell & cross-sell offers
- Show offers on product, related product & cart pages
- Display “Frequently Bought Together” products
- Apply custom discount codes on upsell items
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Essential Upsell & Cross Sell |  MAG |
|---|---|---|
| Detected stores | 14,843(ahead) | 1 |
| Net store change, 28 days | −8 | 0 |
| Stores added, 28 days | 363 | Not enough data |
| Big-brand share | 13% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Health & Beauty |
| Top store countries | United States, United Kingdom, Australia | Italy |
Reviews
| Measure | Essential Upsell & Cross Sell | MAG |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 2,481 | Not published |
| New reviews, 28 days | 60 | Not enough data |
| Reviewers a year or more in | 12% | Not enough data |
Pricing
| Measure | Essential Upsell & Cross Sell | MAG |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | Essential Upsell & Cross Sell | MAG |
|---|---|---|
| Shopify category rank | #13(ahead) | #883 |
| Shopify App Charts | #47 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 10, 2024 | Jul 23, 2025 |
| Languages | 1 | 1 |
| Developer | Essential Bundles & Upsells | MyAppGurus |
FAQ
Essential Upsell & Cross Sell and MAG: common questions
- Which is more popular, Essential Upsell & Cross Sell or MAG?
- Essential Upsell & Cross Sell is detected on 14843× as many Shopify stores as MAG: 14,843 vs 1 as of Nov 8, 2026.
- Is Essential Upsell & Cross Sell or MAG cheaper?
- Only Essential Upsell & Cross Sell lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Essential Upsell & Cross Sell lists 23 the others don’t mention, such as AI recommendations, Automatic discounts, Bulk discounts, Bundles. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.