Esse Checkout Customize Upsell vs Lit Checkout Rules: MOQ Limits
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026 for Esse Checkout Customize Upsell, Oct 17, 2026 for Lit Checkout Rules.
The short answer
- Only Lit Checkout Rules lists a free plan.
- Lit Checkout Rules lists 7 features Esse Checkout Customize Upsell’s listing doesn’t mention, including Collection-specific, Custom messages, Customer tags.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 3 live rules of any kind
- · Every condition and action Pro has
- · Test any rule before you switch it on
- · Works on your live store
Pro
- · A meter shows how many rules fit
- · Everything in Free
- · Up to 51 live rules, up to 17 per kind
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCheckout page customization without code. Hide, rename and reorder payment and shipping methods, validate checkout fields and set order limits, with a block or a warning in your own words. Create checkout discounts: product, order, Buy X Get Y and free shipping, or refuse codes that shouldn’t apply. Add checkout blocks: a free shipping bar, plus upsell offers and banners on the Thank you page.
Checkout rules in plain language: minimum order value, MOQ, max quantity per product or cart, or a cart block by country, postcode, PO box, Packstation, customer tag or collection. Ready presets stop card-testing bot orders and $0 or over-discounted orders. The same rules hide, rename or reorder payment and delivery methods.
- Payment customizations: hide, rename & reorder payment methods with rules
- Delivery customizations: hide, rename & sort shipping options with rules
- Address & form validation: check street, zip, city & checkout fields
- Order validation: limit order value & quantity, or block by buying history
- Block checkout on cart total, quantity, product or address, with your message
- Hide, rename or reorder payment methods by cart, customer, tag or country
- Hide, rename or reorder delivery methods in the same rule builder
- Test a rule on a sample cart or a recent order, and see which condition matched
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Esse Checkout Customize Upsell |  Lit Checkout Rules |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Esse Checkout Customize Upsell | Lit Checkout Rules |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 12 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Esse Checkout Customize Upsell | Lit Checkout Rules |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $6.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | Not published | 2 |
Listing
| Measure | Esse Checkout Customize Upsell | Lit Checkout Rules |
|---|---|---|
| Shopify category rank | #16(ahead) | #203 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jul 13, 2026 | Sep 23, 2026 |
| Languages | 1 | 1 |
| Developer | Essential Apps | Lit Dog Labs |
FAQ
Esse Checkout Customize Upsell and Lit Checkout Rules: common questions
- Is Esse Checkout Customize Upsell or Lit Checkout Rules cheaper?
- Only Lit Checkout Rules lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Esse Checkout Customize Upsell lists 1 the others don’t mention, such as Geolocation. Lit Checkout Rules lists 7 the others don’t mention, such as Collection-specific, Custom messages, Customer tags, Payment methods. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026 for Esse Checkout Customize Upsell, Oct 17, 2026 for Lit Checkout Rules; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026 for Esse Checkout Customize Upsell, Oct 17, 2026 for Lit Checkout Rules. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.