Essential Announcement Bar vs Twig Announcement Bar & Popup
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for Essential Announcement Bar, Sep 30, 2026 for Twig Announcement Bar & Popup.
The short answer
- On the Shopify App Store: Essential Announcement Bar 5.0 from 2,264 reviews and Twig Announcement Bar & Popup 5.0 from 6 reviews.
- Only Essential Announcement Bar lists a free plan.
- Essential Announcement Bar lists 7 features Twig Announcement Bar & Popup’s listing doesn’t mention, including Behavior targeting, Campaign targeting, Customer segments.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Add a link or button
- · Highly customizable
- · Unlimited rotating bars
- · Unlimited simple bars
- · Up to 2,000 monthly views
Starter
- · Add icons to the bar
- · Everything in Free
- · Unlimited running line bars
- · Up to 20,000 monthly views
- · Upload your own icons
Essential
- · Everything in Starter
- · Geolocation targeting
- · Scheduling
- · Translations
- · Unlimited cart page bars
- · Up to 50,000 monthly views
Professional
- · All premium features
- · Everything in Essential
- · Unlimited views
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShare flash sale promo bar announcements using the Essential Announcement Bar banner. Choose between a scrolling announcement bar (moving announcement bar / marquee), multiple rotating announcement bars (announcement slider bar / caroussel), or a simple sticky announcement bar banner. All smart bars have a “Call to Action” button to direct all traffic to the desired page & increase sales.
Twig lets you create announcement bars across 7 locations: header, footer, product page, cart page, cart drawer, popup, and thank-you page. Display rotating marquees, countdown timers, and flash sale banners with CTA buttons. Geo-targeting, scheduling, multi-language, and click analytics included. No code required — set up in minutes.
- Sticky Announcement Bar: Create a fixed position announcement bar.
- Scrolling Announcement Bar: Create moving announcement bar (Marquee).
- Rotating Announcement Bar: Create multiple sliding announcement bars.
- Animated Announcement Bar: Create smooth sliding and marquee announcement bars.
- Pin a sticky announcement bar to the top that stays visible as users scroll
- Run a scrolling announcement bar with continuously moving promo text
- Display a rotating announcement bar that auto-cycles through multiple messages
- Bring headers to life with an animated announcement bar using slide or fade
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Essential Announcement Bar |  Twig Announcement Bar & Popup |
|---|---|---|
| Detected stores | 8,376 | Not published |
| Net store change, 28 days | −92 | 0 |
| Stores added, 28 days | 105 | Not enough data |
| Big-brand share | 11% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Essential Announcement Bar | Twig Announcement Bar & Popup |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 2,264(ahead) | 6 |
| New reviews, 28 days | 8 | Not enough data |
| Reviewers a year or more in | 10% | Not enough data |
Pricing
| Measure | Essential Announcement Bar | Twig Announcement Bar & Popup |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $6.99/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | Essential Announcement Bar | Twig Announcement Bar & Popup |
|---|---|---|
| Shopify category rank | #11(ahead) | #32 |
| Shopify App Charts | #72 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Aug 9, 2023 | May 14, 2026 |
| Languages | 4 | 1 |
| Developer | Essential Apps | Twig Apps |
FAQ
Essential Announcement Bar and Twig Announcement Bar & Popup: common questions
- Is Essential Announcement Bar or Twig Announcement Bar & Popup cheaper?
- Only Essential Announcement Bar lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Essential Announcement Bar or Twig Announcement Bar & Popup?
- On the Shopify App Store: Essential Announcement Bar 5.0 from 2,264 reviews and Twig Announcement Bar & Popup 5.0 from 6 reviews.
- What features does each app list that the other doesn’t?
- Essential Announcement Bar lists 7 the others don’t mention, such as Behavior targeting, Campaign targeting, Customer segments, Emojis. Twig Announcement Bar & Popup lists 3 the others don’t mention, such as Animations, Custom CSS, Free shipping. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for Essential Announcement Bar, Sep 30, 2026 for Twig Announcement Bar & Popup; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for Essential Announcement Bar, Sep 30, 2026 for Twig Announcement Bar & Popup. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.