Eshop Guide B2B Europe vs OO ‑ B2B & Wholesale
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026.
The short answer
- OO is detected on 18× as many Shopify stores as Eshop Guide B2B Europe: 237 vs 13 as of Nov 3, 2026.
- On the Shopify App Store: Eshop Guide B2B Europe 4.5 from 4 reviews and OO 5.0 from 38 reviews.
- Both list a free plan. Paid plans start at $49/month for Eshop Guide B2B Europe and $22/month for OO.
- Eshop Guide B2B Europe lists 14 features OO’s listing doesn’t mention, including Custom display, Draft orders, Hide price.
Head to head
- Germany
- Austria
- Netherlands
- Germany
- Sweden
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Developer - 0€
- · Activate B2B order form in your store
- · B2B shipping costs & checkout
- · CSV Bulk Import or Product Picker
- · Customer groups with individual prices
- · Display net and B2C prices
- · Fully native B2B registration process
Standard - 45€
- · Activate B2B order form in your store
- · B2B shipping rates & checkout
- · CSV Bulk Import or Product Picker
- · Customer groups with individual prices
- · Display net and B2C prices
- · Fully native B2B registration process
Free
- · 1 custom pricing rule
- · 1 registration form + approve / reject
- · Development stores: no caps.
- · Flow templates for that one form
Starter
- · Company blocks for custom + volume price
- · EU Tax exemption (VIES + logs)
- · Login to see prices
- · Tax display (incl. / excl. VAT)
- · Unlimited B2B registration forms
- · Unlimited custom pricing
Growth
- · + Everything in Starter
- · AI Formulas for quotes
- · Bulk forms, draft checkout, repeat order
- · Order limits (MOQ / max / weight)
- · Quote request (RFQ)
- · Wholesale cart - Extra fields + Fees
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEffortlessly add B2B functionality to your B2C store. Unlock a separate order form with custom B2B pricing and a dedicated checkout within your existing store – only visible to B2B customers. Features include net pricing, VAT ID recognition, B2B shipping costs and tailored tax calculations. Cluster B2B customers into groups and offer individual prices and products. Streamline B2B orders without altering your store.
Sell B2B to businesses from your own store. Give each customer, tag or company its own prices with quantity breaks shown as a table, chips, offer cards or timeline. Wholesale buyers apply through a form, you approve them and the customer and company are created. Validate business and VAT numbers against official registers.
- B2B Order Form: Display and sell B2B products efficiently.
- Customer Groups: Organize your B2B clients into targeted segments.
- B2B Segmentation: Show tailored products and prices by customer group.
- Built for B2B: VAT-IDs, net prices, tiered pricing, B2B taxes & shipping.
- Automatic EU Tax exemption
- Custom B2B Pricing: Set tailored prices for your B2B customers and groups
- VAT number validation
- B2B Registration Forms: Create custom forms for wholesale registrations
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Eshop Guide B2B Europe |  OO |
|---|---|---|
| Detected stores | 13 | 237(ahead) |
| Net store change, 28 days | 0 | −3 |
| Stores added, 28 days | Not enough data | 3 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Food, Beverages & Tobacco, Health & Beauty, Home & Garden | Electronics, Home & Garden, Business & Industrial |
| Top store countries | Germany, Austria | Netherlands, Germany, Sweden |
Reviews
| Measure | Eshop Guide B2B Europe | OO |
|---|---|---|
| App Store rating | 4.5 ★ | 5.0 ★(ahead) |
| App Store reviews | 4 | 38(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 17% |
Pricing
| Measure | Eshop Guide B2B Europe | OO |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $49/month | $22/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Eshop Guide B2B Europe | OO |
|---|---|---|
| Shopify category rank | #132 | #42(ahead) |
| Shopify App Charts | Not on this week’s charts | #13 in Wholesale |
| Built for Shopify | No | Yes |
| Launched | Aug 17, 2022 | Feb 9, 2024 |
| Languages | 2 | 1 |
| Developer | Eshop Guide | Online Origins |
FAQ
Eshop Guide B2B Europe and OO: common questions
- Which is more popular, Eshop Guide B2B Europe or OO?
- OO is detected on 18× as many Shopify stores as Eshop Guide B2B Europe: 237 vs 13 as of Nov 3, 2026.
- Is Eshop Guide B2B Europe or OO cheaper?
- Both list a free plan. Paid plans start at $49/month for Eshop Guide B2B Europe and $22/month for OO. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Eshop Guide B2B Europe or OO?
- On the Shopify App Store: Eshop Guide B2B Europe 4.5 from 4 reviews and OO 5.0 from 38 reviews.
- What features does each app list that the other doesn’t?
- Eshop Guide B2B Europe lists 14 the others don’t mention, such as Custom display, Draft orders, Hide price, Inventory status. OO lists 6 the others don’t mention, such as Discount codes, EU (VAT), Exemption managment, Signup form. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.