Product Recommendations • ES vs Rocket: Custom Product Pairs
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Product Recommendations • ES, Oct 14, 2026 for Rocket.
The short answer
- Both list a free plan. Paid plans start at $9.99/month for Product Recommendations • ES and $9.99/month for Rocket.
- Product Recommendations • ES lists 42 features Rocket’s listing doesn’t mention, including AI recommendations, BOGO, Build a box.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Forever
- · All other features
- · All upsell & cross sell features
- · Free and will always stay free
- · Styling customization to suit theme
- · Zoom/chat/email support
Basic
- · All other features
- · All upsell & cross sell features
- · Store income increase
- · Styling customization to suit theme
- · Zoom/chat/email support
Starter
- · No algorithms — full manual control
- · Recommend by product or variant
- · Up to 3 manual product bundles
- · Widget customisation
Pro
- · 14-day free trial
- · Analytics
- · Cart page recommendations
- · Excel import & export
- · Full widget customisation
- · Per-variant recommendation overrides
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBoost your Average Order Value (AOV) for your store with high converting upsell, cross-sells, and recommended products. Implement upsell & product add-ons at every stage of the customer journey, from product page upsell to cart drawer upsell and thank you page upsell. Increase sales, smart cross-sell suggestions, personalized recommended products, and one-click upsell & Recommendation engine checkout.
Custom Product Pairs gives merchants full control over which products appear as recommendations on product and cart pages. Unlike automated recommendation engines, you choose exactly which products are shown together — ideal for curated catalogues, specific pairings, and variant-level recommendations. Use bulk import to manage hundreds of recommendations at once, and customise the widget to match your store’s design.
- Maximize order value with custom upsell funnels at every step of the journey.
- Unlimited upsells with no extra fees to maximize revenue.
- One-click upsell purchases—no re-entering payment details needed.
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Manual product recommendations with full control over every pairing
- Variant-level recommendations for specific product combinations
- Bulk import and export using Excel files
- Customizable widget to match your store design
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Product Recommendations • ES |  Rocket |
|---|---|---|
| Detected stores | 318 | Not published |
| Net store change, 28 days | −5 | 0 |
| Stores added, 28 days | 6 | Not enough data |
| Big-brand share | 11% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Product Recommendations • ES | Rocket |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 136 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 3% | Not enough data |
Pricing
| Measure | Product Recommendations • ES | Rocket |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month | $9.99/month |
| Longest free trial | 20 days | 14 days |
| Plans listed | 2 | 2 |
Listing
| Measure | Product Recommendations • ES | Rocket |
|---|---|---|
| Shopify category rank | #77(ahead) | #663 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Aug 22, 2024 | May 6, 2026 |
| Languages | 1 | 1 |
| Developer | EcomStar | Rocket Launchpad |
FAQ
Product Recommendations • ES and Rocket: common questions
- Is Product Recommendations • ES or Rocket cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Product Recommendations • ES and $9.99/month for Rocket. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Product Recommendations • ES lists 42 the others don’t mention, such as AI recommendations, BOGO, Build a box, Cart discounts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Product Recommendations • ES, Oct 14, 2026 for Rocket; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Product Recommendations • ES, Oct 14, 2026 for Rocket. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.