Equate ‑ Product Compare vs Pickwise: Product Compare
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026 for Equate, Nov 14, 2026 for Pickwise.
The short answer
- Both list a free plan. Paid plans start at $8.99/month for Equate and $4.99/month for Pickwise.
- Equate lists 19 features Pickwise’s listing doesn’t mention, including AI recommendations, Collection page, Color and font.
Head to head
Compare product enables customer to make better decision.
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free to install
- · All Features Included
- · Free for your development store
- · No additional Cost
- · Setting up your store?
Standard
- · Amazon like comparison on product page
- · Compare with Similar Products
- · Comparison from collection pages
- · Fully Customizable
- · Hide Similarities / Highlight Difference
- · Metafield Support
Free
- · 1 Product Finder
- · Basic comparison settings
- · Basic storefront customization
- · Compare up to 2 products
- · Maximum 2 Product Finder questions
Growth
- · Advanced Product Finder customization
- · Advanced comparison customization
- · Custom button/modal styling
- · Everything in Free
- · Product metafields in comparison
- · Unlimited Product Finder questions
Pro
- · Advanced comparison insights
- · Analytics Dashboard
- · Comparison interaction analytics
- · Everything in Growth
- · Most compared product pairs
- · Most compared products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCompare product enables customer to make better decision. If your store has such products which can make customers confused to do right purchase, Then this is the app for you. Customers can see comparable products together at same place. You can rearrange / reorder product compare table rows with drag & drop feature to display product comparison table page more convenient to visitors.
Help customers explore and compare products side by side, including prices, features, variants, specifications, and metafields. Create personalized Product Finder Quizzes to guide shoppers based on their preferences and answers. Highlight product differences with comparison tables and smart badges. Customize the comparison experience to match your store's design.
- No Code Required, Automated Setup, Lighting Faster & easy compare, comparer tool
- Color / UI Customization, Advanced Settings, Supports Metafield / Custom fields
- Reorder list of fields for compare page, Numeric analytics
- Variants & Product Comparison, Hide Similarities / Highlight Difference
- Product Comparison – Compare prices, images, variants, and specifications.
- Product Finder Quizzes – Help shoppers discover products based on their needs.
- Customizable Comparison – Match comparison tables and buttons to your store.
- Smart Comparison Badges – Highlight products with custom comparison badges.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Equate | |
|---|---|---|
| Detected stores | 36 | Not published |
| Net store change, 28 days | +2 | 0 |
| Stores added, 28 days | 8 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden, Arts & Entertainment, Electronics | Not published |
| Top store countries | United States, United Kingdom, Canada | Not published |
Reviews
| Measure | Equate | |
|---|---|---|
| App Store rating | 4.6 ★ | Not published |
| App Store reviews | 36 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Equate and Pickwise: common questions
- Is Equate or Pickwise cheaper?
- Both list a free plan. Paid plans start at $8.99/month for Equate and $4.99/month for Pickwise. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Equate lists 19 the others don’t mention, such as AI recommendations, Collection page, Color and font, Custom CSS. Pickwise lists 1 the others don’t mention, such as Pop-ups. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026 for Equate, Nov 14, 2026 for Pickwise; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026 for Equate, Nov 14, 2026 for Pickwise. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.