Equali: eCommerce Accounting vs Seller Ledger
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 24, 2026 for Equali, Oct 13, 2026 for Seller Ledger.
The short answer
- On the Shopify App Store: Equali 5.0 from 1 reviews and Seller Ledger 5.0 from 8 reviews.
- Paid plans start at $23/month for Equali and $10/month for Seller Ledger.
- Seller Ledger lists 7 features Equali’s listing doesn’t mention, including COGS tracking, Expense tracking, Income and balance.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Lite - 200
- · 1 sales or payment integration
- · 1 store
- · Up to 200 orders per month
Lite - 500
- · 1 sales or payment integration
- · 1 store
- · Up to 500 orders per month
Pro - 200
- · Up to 200 orders per month
- · Up to 3 sales or payment integrations
- · Up to 3 stores
Premium - 200
- · Unlimited sales or payment integrations
- · Up to 200 orders per month
- · Up to 5 stores
Starter
- · Up to 250 transactions per month
Growth
- · Up to 1,000 transactions per month
Professional
- · Up to 5,000 transactions per month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEquali streamlines eCommerce accounting by syncing payment, order and payout data across your Shopify stores to help automate reconciliations and create categorised journal entries that you can post to your accounting system. Create and share customisable reports ad-hoc or on a schedule, with advanced filtering to help focus on the data that matters to you.
Connect to Shopify and other sales channels directly from within our software. We pull in the full order details: item sale price, discounts, shipping collected, fees, sales tax collected and more. All of our integrations are custom-built - no need to use 3rd party integrations or connectors. Plus, we sync with nearly all banks and credit cards.
- Get a categorised breakdown of your payouts
- Reconcile payments and payouts to quickly highlight and resolve discrepancies
- Create, schedule and download custom reports from your personalised dashboard
- Find any payment or order instantly with advanced search
- Automatically syncs order-level details and fees from your Shopify store.
- Also syncs other sales channels, banks and credit cards.
- Tracks inventory, calculates cost of goods sold and per-item profit.
- Provides estimated tax calculations and a pre-populated Schedule-C tax report.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Equali |  Seller Ledger |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Equali | Seller Ledger |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 8(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Equali | Seller Ledger |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $23/month | $10/month(ahead) |
| Longest free trial | 14 days | 30 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Equali | Seller Ledger |
|---|---|---|
| Shopify category rank | #80 | #79(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 3, 2026 | Mar 8, 2024 |
| Languages | 1 | 1 |
| Developer | Equali | Seller Ledger Inc |
FAQ
Equali and Seller Ledger: common questions
- Is Equali or Seller Ledger cheaper?
- Paid plans start at $23/month for Equali and $10/month for Seller Ledger. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Equali or Seller Ledger?
- On the Shopify App Store: Equali 5.0 from 1 reviews and Seller Ledger 5.0 from 8 reviews.
- What features does each app list that the other doesn’t?
- Equali lists 2 the others don’t mention, such as Custom reports, Multi-currency. Seller Ledger lists 7 the others don’t mention, such as COGS tracking, Expense tracking, Income and balance, Inventory and product. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 24, 2026 for Equali, Oct 13, 2026 for Seller Ledger; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 24, 2026 for Equali, Oct 13, 2026 for Seller Ledger. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.