Equali: eCommerce Accounting vs Webgility ‑ QuickBooks Online
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 24, 2026 for Equali, Nov 6, 2026 for Webgility.
The short answer
- On the Shopify App Store: Equali 5.0 from 1 reviews and Webgility 4.9 from 920 reviews.
- Paid plans start at $23/month for Equali and $79/month for Webgility.
- Webgility lists 29 features Equali’s listing doesn’t mention, including Automated alerts, Automatic, Bulk.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Lite - 200
- · 1 sales or payment integration
- · 1 store
- · Up to 200 orders per month
Lite - 500
- · 1 sales or payment integration
- · 1 store
- · Up to 500 orders per month
Pro - 200
- · Up to 200 orders per month
- · Up to 3 sales or payment integrations
- · Up to 3 stores
Premium - 200
- · Unlimited sales or payment integrations
- · Up to 200 orders per month
- · Up to 5 stores
Pro
- · 2 sales channels
- · 3 months historical data
- · 300 orders per month
Advanced
- · 2 Sales Channels
- · 800 orders per month
- · Ecommerce reconciliation audit
- · Findings report w/ recommendations
- · Quarterly review by, accounting partner
- · Sync wholesale orders with PO#s
Complete
- · 1,500 orders per month
- · 3 Months Historic Data
- · 3 sales channels
- · Guaranteed Monthly Reconciliation
- · Monthly Accountant Review
- · Monthly Ecommerce Report
CompleteEnterprise
- · 3 months historical data
- · 5 sales channels
- · 5,000 orders per month
- · Intuit Enterprise Suite support
- · Multi-entity ecommerce accounting
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEquali streamlines eCommerce accounting by syncing payment, order and payout data across your Shopify stores to help automate reconciliations and create categorised journal entries that you can post to your accounting system. Create and share customisable reports ad-hoc or on a schedule, with advanced filtering to help focus on the data that matters to you.
Automates ecommerce accounting with a breeze by syncing Shopify to QuickBooks Online, Xero and 30+ marketplaces. Eliminate manual data entry by syncing orders, taxes, inventory, refunds and payouts in real time. Simplify reconciliation by matching sales, deposits, and fees automatically. Avoid errors, scale with confidence, and gain insights into profitability, expenses, and sales trends.
- Get a categorised breakdown of your payouts
- Reconcile payments and payouts to quickly highlight and resolve discrepancies
- Create, schedule and download custom reports from your personalised dashboard
- Find any payment or order instantly with advanced search
- Accounting automation downloads and posts orders to QuickBooks in real time.
- Shopify reconciliation matches bank deposits and payouts quickly and accurately.
- Post Shopify payouts and order updates to QuickBooks to reconcile sales quickly.
- Multichannel inventory sync updates product availability with each sale.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Equali |  Webgility |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Equali | Webgility |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 1 | 920(ahead) |
| New reviews, 28 days | Not enough data | 7 |
| Reviewers a year or more in | Not enough data | 14% |
FAQ
Equali and Webgility: common questions
- Is Equali or Webgility cheaper?
- Paid plans start at $23/month for Equali and $79/month for Webgility. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Equali or Webgility?
- On the Shopify App Store: Equali 5.0 from 1 reviews and Webgility 4.9 from 920 reviews.
- What features does each app list that the other doesn’t?
- Equali lists 2 the others don’t mention, such as Accounts receivable, Bank reconciliation. Webgility lists 29 the others don’t mention, such as Automated alerts, Automatic, Bulk, Cash flow. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 24, 2026 for Equali, Nov 6, 2026 for Webgility; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 24, 2026 for Equali, Nov 6, 2026 for Webgility. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.