Equali: eCommerce Accounting vs QuickBooks Online
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 24, 2026 for Equali, Oct 27, 2026 for QuickBooks Online.
The short answer
- On the Shopify App Store: Equali 5.0 from 1 reviews and QuickBooks Online 2.1 from 67 reviews.
- QuickBooks Online lists 10 features Equali’s listing doesn’t mention, including Billing and invoicing, Cash flow, COGS tracking.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Lite - 200
- · 1 sales or payment integration
- · 1 store
- · Up to 200 orders per month
Lite - 500
- · 1 sales or payment integration
- · 1 store
- · Up to 500 orders per month
Pro - 200
- · Up to 200 orders per month
- · Up to 3 sales or payment integrations
- · Up to 3 stores
Premium - 200
- · Unlimited sales or payment integrations
- · Up to 200 orders per month
- · Up to 5 stores
Free to connect
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEquali streamlines eCommerce accounting by syncing payment, order and payout data across your Shopify stores to help automate reconciliations and create categorised journal entries that you can post to your accounting system. Create and share customisable reports ad-hoc or on a schedule, with advanced filtering to help focus on the data that matters to you.
Seamlessly connect your Shopify store to QuickBooks. Know where your money is going. See trends at a glance to help you grow.
- Get a categorised breakdown of your payouts
- Reconcile payments and payouts to quickly highlight and resolve discrepancies
- Create, schedule and download custom reports from your personalised dashboard
- Find any payment or order instantly with advanced search
- Connect your e-commerce platforms and marketplaces with a quick and easy setup.
- Track cost of goods and expenses with reports to understand your profitability
- Payouts are automatically accounted for, giving you peace of mind.
- Stay on top of cash flow, and understand your revenue to grow your business
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Equali |  QuickBooks Online |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Equali | QuickBooks Online |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 2.1 ★ |
| App Store reviews | 1 | 67(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Equali | QuickBooks Online |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $23/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | Equali | QuickBooks Online |
|---|---|---|
| Shopify category rank | #80 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 3, 2026 | Mar 8, 2022 |
| Languages | 1 | 1 |
| Developer | Equali | Intuit Inc. |
FAQ
Equali and QuickBooks Online: common questions
- Which has better reviews, Equali or QuickBooks Online?
- On the Shopify App Store: Equali 5.0 from 1 reviews and QuickBooks Online 2.1 from 67 reviews.
- What features does each app list that the other doesn’t?
- Equali lists 2 the others don’t mention, such as Multi-currency, Returns and exchanges. QuickBooks Online lists 10 the others don’t mention, such as Billing and invoicing, Cash flow, COGS tracking, Expense tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 24, 2026 for Equali, Oct 27, 2026 for QuickBooks Online; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 24, 2026 for Equali, Oct 27, 2026 for QuickBooks Online. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.