Enthuster vs Mastersel Import
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Enthuster, Apr 14, 2026 for Mastersel Import.
The short answer
- Enthuster lists 2 features Mastersel Import’s listing doesn’t mention, including Custom listings, Product feed.
Head to head
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEnthuster is a marketplace for independent watch dealers. Import your Shopify catalog and your watches reach collectors who search by brand, reference, movement and condition. Every imported watch lands in a review queue that flags what needs a human, and nothing goes live until you publish it. Buyers check out on your own Shopify store, so the sale is entirely yours. We never change a product, a price or an order.
Mastersel connects your Shopify store to the Mastersel Import System for product feed preparation and product export. After installing the app, Mastersel imports your Shopify product catalog (including products, variants, images, inventory, and product options) into your Mastersel dashboard.
- Import your catalog and keep listings in step with changes made in Shopify
- Review every watch before it publishes; nothing goes live on its own
- Flags unmapped brands, prices and photos so you can correct them in place
- Read-only: never writes to your products, prices, inventory or orders
- Import Shopify products into Mastersel
- Map categories and product parameters
- Manual and scheduled catalog sync
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Mastersel Import | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Mastersel Import | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Mastersel Import | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | Not published |
Listing
| Measure | Mastersel Import | |
|---|---|---|
| Shopify category rank | Not enough data | #116 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 5, 2026 | Apr 14, 2026 |
| Languages | 1 | 1 |
| Developer | Enthuster | UAB Mastersel |
FAQ
Enthuster and Mastersel Import: common questions
- What features does each app list that the other doesn’t?
- Enthuster lists 2 the others don’t mention, such as Custom listings, Product feed. Mastersel Import lists 1 the others don’t mention, such as Product sync. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Enthuster, Apr 14, 2026 for Mastersel Import; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Enthuster, Apr 14, 2026 for Mastersel Import. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.