FeedFix | XML Import & Export vs Merchant XML Feed Maker
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for FeedFix, Oct 14, 2026 for Merchant XML Feed Maker.
The short answer
- Only Merchant XML Feed Maker lists a free plan. Paid plans start at $7.99/month for FeedFix and $4.99/month for Merchant XML Feed Maker.
- FeedFix lists 7 features Merchant XML Feed Maker’s listing doesn’t mention, including Custom labels, Custom rules, Localized feeds.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Export - Free
- · 1 Export Feed - 1 Import Feed
- · Available for stores for <500 variants
- · Import auto-sync every 30 minutes
- · Minimum Update Frequency is 15 hours
- · Support with Live Chat
Export - Plus
- · 5 Export Feeds - 3 Import Feeds
- · Available for stores for <5000 products
- · Import auto-sync every 30 minutes
- · Minimum Update Frequency is 8 hours
- · Support with Live Chat
Export - Advanced
- · 10 Export Feeds - 5 Import Feeds
- · Available for stores for <10000 products
- · Import auto-sync every 30 minutes
- · Minimum Update Frequency is 3 hours
- · Personalized support
Export - Unlimited
- · Import auto-sync every 30 minutes
- · Minimum Update Frequency is 2 hours
- · Personalized support
- · Unlimited Export & Import Feeds
- · Unlimited Products
Free
- · All Features Unlocked
- · Limited Diagnostics
- · Up to 25 Products
Basic
- · All Features Unlocked
- · Unlimited Diagnostics
- · Up to 1,000 Products
Extended
- · All Features Unlocked
- · Unlimited Diagnostics
- · Up to 5,000 Products
Advanced
- · All Features Unlocked
- · Each Additional Product costs $0.0025
- · Multi-Markets Support
- · Pay-As-You go above 50,000 products
- · Premium Support
- · Unlimited Diagnostics
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEvery sales channel wants product data in its own format, which makes feed upkeep constant manual work. FeedFix builds the product feed each channel expects and keeps it in sync with your catalog, from a Google feed or Meta feed to a custom XML feed for TikTok, Klaviyo, Awin, Impact.com or any price comparison site.
Feed Maker helps merchants create a public Google Merchant XML feed directly from their Shopify catalog. It rebuilds feeds in the background, supports variant-level output, lets merchants manage product and variant overrides, and surfaces warnings and diagnostics so catalog issues can be fixed before they affect channel syncs.
- You can easily copy the URL of the feeds we create with a single click.
- Use templates for platforms like Google and Facebook, or create a custom feed.
- You can indicate whether your shipping cost is included in the feed.
- You can adjust whether out-of-stock products will be displayed in the feed.
- Background feed periodic rebuilds with live progress and diagnostics
- Variant-level feed output with product and variant override support
- Public XML feed URL with warning previews and downloadable diagnostics
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  FeedFix |  Merchant XML Feed Maker |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | FeedFix | Merchant XML Feed Maker |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 303 | Not published |
| New reviews, 28 days | 22 | Not enough data |
| Reviewers a year or more in | 2% | Not enough data |
Pricing
| Measure | FeedFix | Merchant XML Feed Maker |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $7.99/month | $4.99/month(ahead) |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | FeedFix | Merchant XML Feed Maker |
|---|---|---|
| Shopify category rank | #4(ahead) | #172 |
| Shopify App Charts | #2 on Review surge in Product feeds | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Sep 21, 2023 | May 27, 2026 |
| Languages | 1 | 1 |
| Developer | Entafix | Kockatoos SARL |
FAQ
FeedFix and Merchant XML Feed Maker: common questions
- Is FeedFix or Merchant XML Feed Maker cheaper?
- Only Merchant XML Feed Maker lists a free plan. Paid plans start at $7.99/month for FeedFix and $4.99/month for Merchant XML Feed Maker. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- FeedFix lists 7 the others don’t mention, such as Custom labels, Custom rules, Localized feeds, Metafields. Merchant XML Feed Maker lists 1 the others don’t mention, such as Error validation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for FeedFix, Oct 14, 2026 for Merchant XML Feed Maker; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for FeedFix, Oct 14, 2026 for Merchant XML Feed Maker. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.