EN: SEO Optimizer AI vs Optimo: AI Store Optimizer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Both list a free plan. Paid plans start at $9/month for EN and $19.90/month for Optimo.
- EN lists 16 features Optimo’s listing doesn’t mention, including Audits, Broken links, Convert file types.
Head to head
Free
- · AI meta titles & descriptions (20/mo)
- · AI product schema (20 products/mo)
- · Google PageSpeed Insights tracking
- · Image optimization & alt text (20/mo)
- · Preconnect & preload speed boost
- · SEO Audit
Advanced
- · CSS/JS & Liquid CSS/JS minification
- · Defer third-party scripts
- · Faster, lighter page performance
- · Fix broken links with redirects
- · Image lazy loading & hero preload
- · Unlimited AI meta & descriptions
FREE
- · Enriched XML sitemap for search engines
- · GEO optimization settings and submission
- · Google Merchant Feed generated automatic
- · JSON-LD structured data on every product
- · LLMs.txt for AI crawler discoverability
PRO
- · AI discovery signals for ChatGPT, Gemini
- · AI-generated descriptions, buying guides
- · Everything in FREE included
- · SEO titles, meta descriptions and image
- · Unlimited AI product optimization
- · Unlimited blog article optimization
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost stores have pages with missing meta titles, meta descriptions, and image alt text, and checking a full catalog by hand takes hours. This app scans your products, collections, pages, and blog posts, scores each one, and finds broken links so you can fix them with a redirect.
Optimo uses AI to generate product & blog SEO content — descriptions, buying guides, FAQs, titles, and meta descriptions — saved to metafields without overwriting originals. It injects full JSON-LD structured data (ratings, specs, reviews, search) across your store for Google rich results, plus site-wide Business & Collection schema.
- Scores your store's SEO and finds broken links you can fix with a redirect
- AI writes meta titles, descriptions, and image alt text for you to review
- Compresses product and article images to WebP to shrink page weight
- Adds Product and Organization schema so Google can read your pages
- AI writes product descriptions, SEO titles, and meta descriptions
- JSON-LD structured data injected on every product page automatically
- Blog articles optimized with SEO metadata and AI discovery signals
- Google Merchant Feed, sitemap, and LLMs.txt generated automatically
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  EN |  Optimo |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | EN | Optimo |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
EN and Optimo: common questions
- Is EN or Optimo cheaper?
- Both list a free plan. Paid plans start at $9/month for EN and $19.90/month for Optimo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- EN lists 16 the others don’t mention, such as Audits, Broken links, Convert file types, Image backup. Optimo lists 6 the others don’t mention, such as Bulk editing, Content optimization, Rank tracking, Robots.txt. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.