Emotive: SMS Marketing vs YSMS ‑ SMS Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Emotive, Oct 17, 2026 for YSMS.
The short answer
- On the Shopify App Store: Emotive 4.0 from 94 reviews and YSMS 4.7 from 66 reviews.
- YSMS lists 4 features Emotive’s listing doesn’t mention, including Custom sender ID, Payment reminders, Real-time analytics.
Head to head
Create and manage your SMS marketing campaigns
- United States
- Canada
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
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Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEngage your customers through automated two-way text message conversations. Your Emotive plan comes with dedicated strategy, support, and copywriting resources and even offers do-it-for-you options to ensure you maximize your revenue. Emotive is easy to use and risk-free to get started. We offer ROI guarantee or your money back.
Transform SMS marketing with YSMS's automation suite. Create targeted campaigns using advanced segmentation, recover abandoned carts automatically, and send timely notifications for back-in-stock items and order updates. Track real-time performance with analytics showing clicks, conversions, and ROI.
- Build your SMS audience compliantly with customized pop-ups and checkout flows
- Create two-way SMS campaigns easily from 600+ of pre-tested templates
- Segment your customers and automate abandoned cart messages or promotions
- Take advantage of do-it-for-you support, strategy, and copywriting services
- Sending SMS campaigns has never been easier.
- Track the results with understandable reports
- Advanced filters to be able to create the most suitable audience
- Activates orders and shipping automations
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Emotive |  YSMS |
|---|---|---|
| Detected stores | 580 | Not published |
| Net store change, 28 days | −15 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | 34% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, Canada, Australia | Not published |
Reviews
| Measure | Emotive | YSMS |
|---|---|---|
| App Store rating | 4.0 ★ | 4.7 ★(ahead) |
| App Store reviews | 94(ahead) | 66 |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Emotive and YSMS: common questions
- Which has better reviews, Emotive or YSMS?
- On the Shopify App Store: Emotive 4.0 from 94 reviews and YSMS 4.7 from 66 reviews.
- What features does each app list that the other doesn’t?
- Emotive lists 3 the others don’t mention, such as A/B testing, Opt-in, Two-way messaging. YSMS lists 4 the others don’t mention, such as Custom sender ID, Payment reminders, Real-time analytics, Translation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Emotive, Oct 17, 2026 for YSMS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Emotive, Oct 17, 2026 for YSMS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.