EmbedSocial: Shoppable UGC vs SwipeUp Shoppable Videos Reels
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for EmbedSocial, Nov 10, 2026 for SwipeUp Shoppable Videos Reels.
The short answer
- Only SwipeUp Shoppable Videos Reels lists a free plan. Paid plans start at $29/month for EmbedSocial and $25/month for SwipeUp Shoppable Videos Reels.
- EmbedSocial lists 7 features SwipeUp Shoppable Videos Reels’s listing doesn’t mention, including Analytics, Engagement tracking, Hashtags.
Head to head
- India
- United States
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
PRO
- · 15 Widgets
- · 3 Sources
- · Facebook widgets
- · For professionals & small businesses:
- · Instagram account widgets
- · TikTok widgets
PRO Plus
- · 6 Sources
- · For SMEs with more social media accounts
- · Instagram hashtag widgets
- · LinkedIn widgets
- · Unlimited Widgets
- · Update in 3 hours
Premium
- · 15 Sources
- · For agencies and large businesses.
- · Social media listening
- · Unlimited Widgets
- · Update in 30 minutes
- · X account widgets
Free
- · 1 video feed
- · Email support
- · No impact on site speed
- · Smoothest TikTok-like video player
- · Stories, Feed & Overlay video widgets
- · SwipeUp branding
Pro
- · 10 video feeds
- · All from Free
- · Customisable player and video block
- · Email support
- · Remove SwipeUp branding
- · Up to 100 video uploads
Scale
- · All from Pro
- · Page-specific video placement
- · Priority WhatsApp support
- · Unlimited video feeds
- · Unlimited video uploads
Shopify Plus
- · All from Scale
- · Dedicated Success Manager
- · Recommended for Shopify Plus stores
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEmbedSocial Shoppable Widget integrates real customer photos, reviews, and testimonials to build trust and improve sales. You can quickly pull in hashtags, mentions, videos, and reviews with direct API integrations with Instagram, X, or YouTube. It offers lots of customisation options to match your brand’s style. Plus, it's a plug-and-play solution with no technical setup needed.
SwipeUp turns Instagram Reels, TikTok videos, YouTube Shorts and UGC into shoppable videos on your store. Embed video on your home page and product pages as a video carousel, slider, banner, gallery or Instagram-style stories. Tag products in each video so shoppers can shop the look while they watch. Autoplay video widgets are compressed and don't slow your pages down.
- Instant UGC collection: Automatically gather content from social media platforms
- Product tagging: Easily connect UGC content with product info and buy links.
- Inline buy cards: Allow customers to easily buy products within the social feed.
- Widget analytics: Live insights of widget views, post clicks and conversions.
- Video widget doesn’t affect page loading — tested with Google insights
- The Best compression: reduce video size up to 80%, same video quality. Speeeed ↑
- High-performance: video embedded directly in your store for smooth experience
- Stories, Video Carousel, Video Gallery, Overlay Widget. 10-min Set Up
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  EmbedSocial |  SwipeUp Shoppable Videos Reels |
|---|---|---|
| Detected stores | Not published | 402 |
| Net store change, 28 days | 0 | −28 |
| Stores added, 28 days | Not enough data | 7 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | India, United States, United Kingdom |
Reviews
| Measure | EmbedSocial | SwipeUp Shoppable Videos Reels |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 50 |
| New reviews, 28 days | Not enough data | 4 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | EmbedSocial | SwipeUp Shoppable Videos Reels |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $29/month | $25/month(ahead) |
| Longest free trial | 7 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | EmbedSocial | SwipeUp Shoppable Videos Reels |
|---|---|---|
| Shopify category rank | #224 | #27 |
| Shopify App Charts | Not on this week’s charts | #16 in Video and livestream |
| Built for Shopify | No | Yes |
| Launched | Mar 5, 2025 | Mar 7, 2023 |
| Languages | 1 | 1 |
| Developer | EmbedSocial | Make Sales: SwipeUp & FITS |
FAQ
EmbedSocial and SwipeUp Shoppable Videos Reels: common questions
- Is EmbedSocial or SwipeUp Shoppable Videos Reels cheaper?
- Only SwipeUp Shoppable Videos Reels lists a free plan. Paid plans start at $29/month for EmbedSocial and $25/month for SwipeUp Shoppable Videos Reels. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- EmbedSocial lists 7 the others don’t mention, such as Analytics, Engagement tracking, Hashtags, Photos. SwipeUp Shoppable Videos Reels lists 6 the others don’t mention, such as Autoplay, Conversion tracking, Embedded videos, Multi-language. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for EmbedSocial, Nov 10, 2026 for SwipeUp Shoppable Videos Reels; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for EmbedSocial, Nov 10, 2026 for SwipeUp Shoppable Videos Reels. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.