EmbedSocial: Shoppable UGC vs InstaVid Shoppable Videos+Reel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for EmbedSocial, Nov 10, 2026 for InstaVid Shoppable Videos+Reel.
The short answer
- Only InstaVid Shoppable Videos+Reel lists a free plan. Paid plans start at $29/month for EmbedSocial and $29/month for InstaVid Shoppable Videos+Reel.
- InstaVid Shoppable Videos+Reel lists 7 features EmbedSocial’s listing doesn’t mention, including Add to cart, Conversion tracking, Embedded videos.
Head to head
- India
- United States
- Belgium
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
PRO
- · 15 Widgets
- · 3 Sources
- · Facebook widgets
- · For professionals & small businesses:
- · Instagram account widgets
- · TikTok widgets
PRO Plus
- · 6 Sources
- · For SMEs with more social media accounts
- · Instagram hashtag widgets
- · LinkedIn widgets
- · Unlimited Widgets
- · Update in 3 hours
Premium
- · 15 Sources
- · For agencies and large businesses.
- · Social media listening
- · Unlimited Widgets
- · Update in 30 minutes
- · X account widgets
Free
- · Basic Analytics Dashboard
- · Floating Video on Product Page
- · Free for 1000 Video Views/Month
- · Standard Email Support
- · Video Carousel on Homepage
Starter
- · Add PIP Floating Video
- · Add it on Product, Home & All Pages
- · Everything in Free
- · For 10,000 Video Views/month
- · Video Stories/Pips
Growth
- · 25,000 Video Views
- · Customise feed with AI
- · Everything in Basic+
- · Founder/Announcement Video PIP
- · Unlimited Designs
- · Unlimited Video Uploads
Growth Plus
- · 50,000 Video Views
- · Complete Migration & Set Up on Us
- · Dedicated Account Manager
- · Everything in Growth+
- · White Glove Onboarding
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEmbedSocial Shoppable Widget integrates real customer photos, reviews, and testimonials to build trust and improve sales. You can quickly pull in hashtags, mentions, videos, and reviews with direct API integrations with Instagram, X, or YouTube. It offers lots of customisation options to match your brand’s style. Plus, it's a plug-and-play solution with no technical setup needed.
Boost conversions with Insta Shoppable Video ! Seamlessly integrate TikTok Shop -like Short Videos, Instagram Reels, UGC Videos, & a Video Feed / Video Gallery directly into your home, product & collection pages. Elevate your product pages & engage customers with Video Slider / Video background, turning viewers into buyers with immersive shopping experiences. Perfect for enhancing product discovery & video sales.
- Instant UGC collection: Automatically gather content from social media platforms
- Product tagging: Easily connect UGC content with product info and buy links.
- Inline buy cards: Allow customers to easily buy products within the social feed.
- Widget analytics: Live insights of widget views, post clicks and conversions.
- Seamlessly integrate shoppable videos to boost on-site conversions.
- Tag products directly in tiktok like video feed for instant shopper engagement.
- Scrollable video feed for a Instagram reels like immersive experience.
- Detailed analytics on views, interactions, and short videos conversion
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  EmbedSocial |  InstaVid Shoppable Videos+Reel |
|---|---|---|
| Detected stores | Not published | 283 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | 21% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | India, United States, Belgium |
Reviews
| Measure | EmbedSocial | InstaVid Shoppable Videos+Reel |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 35 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | EmbedSocial | InstaVid Shoppable Videos+Reel |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $29/month | $29/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | EmbedSocial | InstaVid Shoppable Videos+Reel |
|---|---|---|
| Shopify category rank | #224 | #71 |
| Shopify App Charts | Not on this week’s charts | #20 in Video and livestream |
| Built for Shopify | No | No |
| Launched | Mar 5, 2025 | May 8, 2024 |
| Languages | 1 | 1 |
| Developer | EmbedSocial | Instasell |
FAQ
EmbedSocial and InstaVid Shoppable Videos+Reel: common questions
- Is EmbedSocial or InstaVid Shoppable Videos+Reel cheaper?
- Only InstaVid Shoppable Videos+Reel lists a free plan. Paid plans start at $29/month for EmbedSocial and $29/month for InstaVid Shoppable Videos+Reel. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- EmbedSocial lists 6 the others don’t mention, such as Analytics, Hashtags, Photos, Social links. InstaVid Shoppable Videos+Reel lists 7 the others don’t mention, such as Add to cart, Conversion tracking, Embedded videos, Interactive video. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for EmbedSocial, Nov 10, 2026 for InstaVid Shoppable Videos+Reel; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for EmbedSocial, Nov 10, 2026 for InstaVid Shoppable Videos+Reel. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.