EmailsKit vs TestFlow ‑ Email Templates
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026 for EmailsKit, Sep 6, 2026 for TestFlow.
The short answer
- Only EmailsKit lists a free plan.
- EmailsKit lists 5 features TestFlow’s listing doesn’t mention, including Abandoned cart, Checkout emails, Editor tool.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 3 blocks across any email
- · Email support
- · Works on all Shopify notification emails
Growth
- · 5 blocks - ideal for growing stores
- · All notification email types
- · Email support
Pro
- · Priority email support
- · Unlimited blocks - no caps, ever
- · Upsell, cross-sell, and custom content
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEmailsKit lets you add dynamic content blocks to Shopify notification emails like order confirmation, shipping, abandoned checkout, and welcome emails. Insert product recommendations, upsells, cross-sells, and order tracking links into emails customers already open. Works with your existing Shopify email templates. Built specifically for Shopify notification emails, not campaigns.
Email Template Manager helps merchants safely customize transactional notification emails before publishing. Use the Liquid-aware editor to update HTML, preview realistic customer and order scenarios, save checkpoint history, and compare screenshots before making changes live. The app supports customer, staff, order, shipping, return, gift card, account, and B2B notification templates.
- Upgrade from uninspiring, default Shopify email templates - get a pro design
- Emails with your logo, colors, fonts, layout and features perfect for your store
- Easily insert cross-sells, discount codes, tracking links and more
- From Small Business to Global Enterprise - Level up your emails to wow
- Edit notification HTML with Liquid-aware code tools
- Preview templates with realistic order and customer data
- Save checkpoints and restore earlier template versions
- Compare desktop and mobile screenshots before publishing
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  EmailsKit |  TestFlow |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | EmailsKit | TestFlow |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 6 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
EmailsKit and TestFlow: common questions
- Is EmailsKit or TestFlow cheaper?
- Only EmailsKit lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- EmailsKit lists 5 the others don’t mention, such as Abandoned cart, Checkout emails, Editor tool, Templates. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026 for EmailsKit, Sep 6, 2026 for TestFlow; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026 for EmailsKit, Sep 6, 2026 for TestFlow. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.