EmailsKit vs Magicals
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026 for EmailsKit, Nov 6, 2026 for Magicals.
The short answer
- On the Shopify App Store: EmailsKit 5.0 from 6 reviews and Magicals 5.0 from 7 reviews.
- Only EmailsKit lists a free plan. Paid plans start at $9.99/month for EmailsKit and $149/month for Magicals.
- Magicals lists 18 features EmailsKit’s listing doesn’t mention, including AI generation, Automations, Back-in-stock emails.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 3 blocks across any email
- · Email support
- · Works on all Shopify notification emails
Growth
- · 5 blocks - ideal for growing stores
- · All notification email types
- · Email support
Pro
- · Priority email support
- · Unlimited blocks - no caps, ever
- · Upsell, cross-sell, and custom content
Pro
- · 24/7 Support
- · Access to all features
- · Cancel any time
- · Unlimited emails
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEmailsKit lets you add dynamic content blocks to Shopify notification emails like order confirmation, shipping, abandoned checkout, and welcome emails. Insert product recommendations, upsells, cross-sells, and order tracking links into emails customers already open. Works with your existing Shopify email templates. Built specifically for Shopify notification emails, not campaigns.
Magicals is an email design studio that creates your emails for you. Tell it what the email is about, such as a launch, a sale or an abandoned cart flow, and pick the products to feature. You branding is automagically captured and used to create layouts crafted by email designers that go beyond standard blocky templates. Every email is fully editable and built to convert, while looking perfect on every device.
- Upgrade from uninspiring, default Shopify email templates - get a pro design
- Emails with your logo, colors, fonts, layout and features perfect for your store
- Easily insert cross-sells, discount codes, tracking links and more
- From Small Business to Global Enterprise - Level up your emails to wow
- Designer-crafted layouts that break away from standard blocky templates.
- Create campaigns and flows, from product launches to abandoned carts.
- Branding is automatically captured and fully editable.
- Export as HTML code or to email service providers like Klaviyo.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  EmailsKit | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | EmailsKit | |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 6 | 7(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
EmailsKit and Magicals: common questions
- Is EmailsKit or Magicals cheaper?
- Only EmailsKit lists a free plan. Paid plans start at $9.99/month for EmailsKit and $149/month for Magicals. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, EmailsKit or Magicals?
- On the Shopify App Store: EmailsKit 5.0 from 6 reviews and Magicals 5.0 from 7 reviews.
- What features does each app list that the other doesn’t?
- Magicals lists 18 the others don’t mention, such as AI generation, Automations, Back-in-stock emails, Browse abandonment. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026 for EmailsKit, Nov 6, 2026 for Magicals; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026 for EmailsKit, Nov 6, 2026 for Magicals. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.