Emaileri vs Mailro: Email Marketing

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Emaileri, Nov 6, 2026 for Mailro.

The short answer

  • Only Mailro lists a free plan.
  • Mailro lists 19 features Emaileri’s listing doesn’t mention, including Analytics, Back-in-stock emails, Browse abandonment.

Head to head

Detected stores

Emaileri: 3
Mailro: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Email marketing
  • Email marketing
Languages
  • Finnish
  • English
  • English
  • Norwegian (Bokmål)
Launched
Jul 9, 2026
Aug 14, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
3active installs
  • Decanter
  • Skymarx Golf
+1 more
0active installs
Most common store size
1,001-5,000 products33%
—
Top countries
  • Finland33%
—
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $0 to $19/month
Plans
EmaileriFree to install
Pricing is based on your number of contacts and is billed in EUR by Emaileri. See our pricing page for current rates.
  • · All automation flows
  • · Revenue reporting
FreeFree
  • · 3,000 emails per month
  • · Segment subscribers
  • · Send campains and automated Flows
  • · Up to 500 subscribers
Standard$19/month
Additional charges above 1,000 subscribers, based on subscriber count at the start of each 30-day period. See pricing.
  • · 1,000 subscribers included
  • · 10,000 emails/month at starting tier
  • · Segment subscribers
  • · Send campains and automated Flows
Coverage
9 of 28 features32%
27 of 28 features96%
Unique strengths
  • Promotions
  • Analytics
  • Back-in-stock emails
  • Browse abandonment
  • Cart emails
  • +15 more
Email marketing
32%9/28
96%27/28
Campaign types
31%5/16
94%15/16
Managing campaigns
33%4/12
100%12/12
1819onlybothonly
EmaileriMailro28 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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—
How it sells itself

Emaileri connects your Shopify store to a complete email marketing and automation platform. Your customers, orders, products, and marketing consent sync automatically, so you can start sending in minutes. Turn store activity into revenue with ready-made automation flows — welcome, abandoned cart, post-purchase, browse abandonment, and win-back — provisioned the moment you connect.

Mailro is an email marketing platform built for Shopify stores that want real results — not just opens and clicks. Connect your store in minutes. Mailro automatically recovers abandoned carts, welcomes new subscribers, and follows up after purchases. Every email is tracked back to actual revenue. Abandoned cart emails include order verification — customers are never emailed after completing a purchase.

Key points
  • Automatic sync of customers, orders, products and marketing consent
  • Pre-built flows: welcome, abandoned cart, post-purchase, browse, win-back
  • Revenue attribution for every email and every automated flow
  • Targeted segments by product or category, plus one-click broadcasts
  • Abandoned cart recovery with automatic order verification
  • Revenue attribution — see exactly which emails drive sales
  • Smart segments with flexible AND/OR filter logic
Screenshots
Customers by product
EventsAutomation setupDashboard
Email campaigns with open rate and revenue tracking
Ad overview with Meta and Google ROAS in one placeMailro – Email Marketing & AttributionAutomated flows showing abandoned cart revenue

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureEmaileriMailro
Detected stores3as of Nov 8, 2026Not published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesFood, Beverages & Tobacco, Home & Garden, Sporting GoodsNot published
Top store countriesFinlandNot published

Reviews

MeasureEmaileriMailro
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureEmaileriMailro
Free planNot listedYes
Lowest paid monthly planNo monthly plan listed$19/month
Longest free trialNot listedNot listed
Plans listed12

Listing

MeasureEmaileriMailro
Shopify category rank#186(ahead)in Email marketing#209in Email marketing
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJul 9, 2026Aug 14, 2026
Languages2Finnish, English2English, Norwegian (Bokmål)
DeveloperEmaileriMailro

FAQ

Emaileri and Mailro: common questions

Is Emaileri or Mailro cheaper?
Only Mailro lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Emaileri lists 1 the others don’t mention, such as Promotions. Mailro lists 19 the others don’t mention, such as Analytics, Back-in-stock emails, Browse abandonment, Cart emails. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Emaileri, Nov 6, 2026 for Mailro; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Emaileri, Nov 6, 2026 for Mailro. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.