Email Shop ‑ Email Templates vs Shopify Messaging
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Sep 21, 2026 for Email Shop, Nov 7, 2026 for Shopify Messaging.
The short answer
- Shopify Messaging lists 26 features Email Shop’s listing doesn’t mention, including Abandoned cart, AI generation, Analytics.
Head to head
- United States
- Japan
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEmail Shop helps merchants create and customize professional email templates for customers email notifications. Easily match emails to your store branding by adjusting colors, fonts, logos and content. Customize order confirmations, shipping updates and other customer emails without complex coding. Create consistent, responsive email designs that look great across desktop and mobile.
Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
- Customize Shopify notification emails with your own branding
- Edit colors, fonts, logos, layouts and email content
- Create templates for order, shipping and customer notifications
- Design responsive emails optimized for desktop and mobile
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Email Shop |  Shopify Messaging |
|---|---|---|
| Detected stores | Not published | 85 |
| Net store change, 28 days | 0 | +2 |
| Stores added, 28 days | Not enough data | 8 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | Not published | United States, Japan, India |
Reviews
| Measure | Email Shop | Shopify Messaging |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 4,813 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 46% |
Pricing
| Measure | Email Shop | Shopify Messaging |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | 1 |
Listing
| Measure | Email Shop | Shopify Messaging |
|---|---|---|
| Shopify category rank | #135 | #12(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 21, 2026 | Apr 14, 2020 |
| Languages | 1 | 20 |
| Developer | Quick Win | Shopify |
FAQ
Email Shop and Shopify Messaging: common questions
- What features does each app list that the other doesn’t?
- Email Shop lists 3 the others don’t mention, such as Custom alerts, Email templates, Translation. Shopify Messaging lists 26 the others don’t mention, such as Abandoned cart, AI generation, Analytics, Automations. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Sep 21, 2026 for Email Shop, Nov 7, 2026 for Shopify Messaging; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Sep 21, 2026 for Email Shop, Nov 7, 2026 for Shopify Messaging. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.