EmailMagnet: AI Popup Builder vs Formtoro: Email & Data Popups
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Formtoro is detected on 7× as many Shopify stores as EmailMagnet: 14 vs 2 as of Nov 8, 2026.
- On the Shopify App Store: EmailMagnet 5.0 from 5 reviews and Formtoro 5.0 from 1 reviews.
- Both list a free plan. Paid plans start at $19/month for EmailMagnet and $79/month for Formtoro.
- Formtoro lists 23 features EmailMagnet’s listing doesn’t mention, including AI generation, Analytics, APIs and webhooks.
Head to head
- United States
- Slovenia
- United States
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Forever
- · Basic features
- · Capture email and SMS
- · Live chat & email support
- · Up to 5,000 visitors per month
20k visitors/mo
- · All features
- · Capture email and SMS
- · Live chat & email support
- · Up to 20k monthly visitors
200k visitors/mo
- · All features
- · Capture email and SMS
- · Live chat & email support
- · Up to 200k monthly visitors
Unlimited visitors
- · All features
- · Capture email and SMS
- · Live chat & email support
- · Unlimited visitors
Free
- · 500 submissions / month
- · 90-day data retention
- · AI: Sidekick integration
- · Email and Slack support
- · Static Discounts only
- · Up to 3 forms
Starter
- · 180-day data retention
- · 3 Magic Discounts
- · 5,000 submissions / month
- · AI: Sidekick/MCP Server
- · API Keys for your own apps
- · Email and Slack Support
Pro
- · 1-year data retention
- · 25,000 submissions / month
- · 5 Magic Discounts
- · AI: Sidekick/MCP Server
- · API Keys for your own apps
- · Email and Slack Support
Growth
- · 10 Magic Discounts
- · 100,000 submissions / month
- · 2-year data retention
- · AI: Sidekick/MCP Server
- · API Keys for your own apps
- · Priority Support
Scale
- · 15 Magic Discounts
- · 2-year data retention
- · 250,000 submissions / month
- · AI: Sidekick/MCP Server
- · API Keys for your own apps
- · Priority Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEmailMagnet's AI scans your store's fonts, colors, and brand style to build a popup that looks native to your store. No design skills or drag-and-drop editor required. Paste your store URL. The AI reads your brand and generates the popup design. You review it and click Publish. Supports exit-intent, time-based, and scroll triggers. Captures email and SMS leads. Integrates with Klaviyo, Sendlane, and Attentive.
Stop guessing why your customers buy. Formtoro replaces generic popups with Frictionless Forms™ designed to collect more customer data points. Enrich your Klaviyo profiles, understand the "why" behind the purchase, and auto-apply discounts for a frictionless customer experience.
- Integrates into any store with just a few clicks
- AI-powered interactive quiz matches customers to products
- Quiz begins with Email Capture (!)
- Auto-enrolls captured emails to your newsletter
- Frictionless Popups: Capture more data with forms that don’t hurt conversion
- Zero-Party Data: Go beyond just an email to know the why behind the purchase
- Auto-Apply Discounts: Improve ROI by applying coupon codes automatically
- Revenue Analytics: Track which answers and traffic sources produce results
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  EmailMagnet |  Formtoro |
|---|---|---|
| Detected stores | 2 | 14(ahead) |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Religious & Ceremonial | Animals & Pet Supplies, Sporting Goods, Health & Beauty |
| Top store countries | United States | Slovenia, United States, Australia |
Reviews
| Measure | EmailMagnet | Formtoro |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 5(ahead) | 1 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | EmailMagnet | Formtoro |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19/month(ahead) | $79/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 5 |
Listing
| Measure | EmailMagnet | Formtoro |
|---|---|---|
| Shopify category rank | #249 | #135(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 5, 2024 | Jun 25, 2026 |
| Languages | 1 | 1 |
| Developer | eMagnet Marketing Apps | Formtoro |
FAQ
EmailMagnet and Formtoro: common questions
- Which is more popular, EmailMagnet or Formtoro?
- Formtoro is detected on 7× as many Shopify stores as EmailMagnet: 14 vs 2 as of Nov 8, 2026.
- Is EmailMagnet or Formtoro cheaper?
- Both list a free plan. Paid plans start at $19/month for EmailMagnet and $79/month for Formtoro. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, EmailMagnet or Formtoro?
- On the Shopify App Store: EmailMagnet 5.0 from 5 reviews and Formtoro 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- EmailMagnet lists 3 the others don’t mention, such as Automations, Campaigns, Reviews pop-up. Formtoro lists 23 the others don’t mention, such as AI generation, Analytics, APIs and webhooks, Auto-sync. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.