Email Donut vs SmartrMail Email & SMS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Email Donut, Nov 9, 2026 for SmartrMail Email & SMS.
The short answer
- Paid plans start at $10/month for Email Donut and $10/month for SmartrMail Email & SMS.
- SmartrMail Email & SMS lists 43 features Email Donut’s listing doesn’t mention, including A/B testing, Automations, Birthday messages.
Head to head
Newsletter, Pop up, Automation, SMS, Template, Email Marketing
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
EmailDonut Starter
- · Customer quality metrics
- · Product performance insights
- · Relevant email inspiration examples
- · Shopify Connector Report
Free Plan
- · 100+ Ready-to-use Email Templates
- · 8 emails per subscriber per month
- · AI Newsletters
- · AI Product Recommendations Emails
- · All Email, but Browse Abandonment
- · Coupons and Discounts
Essentials Plan
- · 12 emails per subscriber per month
- · AI Subject Line Suggestion Creation
- · All E-commerce Email Automations
- · Branded AI Flows Setup
- · Everything in Free +
- · One Click AI Newsletter Creation
Pro Plan
- · 24 emails per subscriber per month
- · A/B Testing Email and Sms flows
- · Everything in Essentials+
- · Managed Email Marketing Strategy
- · Monthly/Quarterly Account Review
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEmail Donut connects to your store data and turns it into simple commerce reports. Merchants can review sales trends, customer quality, discount reliance, and top items from one connector view. The app also suggests relevant email examples based on store signals, helping teams plan campaigns with clearer context.
SmartrMail is email and SMS marketing for Shopify stores that want to sell, not run an email agency. Recover abandoned carts and welcome new subscribers with automated flows. Send AI newsletters with personalized product recommendations — you review and approve before sending. Segment by purchase behavior with real Shopify data. Capture emails with pop-ups in your welcome flow.
- Store data connection with sync status
- Commerce health report for orders and customers
- Email inspiration matched to store signals
- Abandoned Cart email, Welcome email, Back in Stock email, Thank you Email & more
- Email Marketing, Email Automation, Newsletter, Popup, 100+ Email Templates, SMS
- 1-to-1 Training, Easy Setup, One-Clic Automations, 24/5 Chat & Phone support
- Battle-tested Email funnel strategy, design + automation by our in-house agency
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Email Donut |  SmartrMail Email & SMS |
|---|---|---|
| Detected stores | Not published | 142 |
| Net store change, 28 days | 0 | +4 |
| Stores added, 28 days | Not enough data | 8 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, Australia, United Kingdom |
Reviews
| Measure | Email Donut | SmartrMail Email & SMS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 305 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Email Donut | SmartrMail Email & SMS |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $10/month | $10/month |
| Longest free trial | Not listed | 15 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Email Donut | SmartrMail Email & SMS |
|---|---|---|
| Shopify category rank | #219 | #62(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 26, 2026 | Nov 26, 2013 |
| Languages | 1 | 2 |
| Developer | Email Donut | SmartrMail |
FAQ
Email Donut and SmartrMail Email & SMS: common questions
- Is Email Donut or SmartrMail Email & SMS cheaper?
- Paid plans start at $10/month for Email Donut and $10/month for SmartrMail Email & SMS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Email Donut lists 1 the others don’t mention, such as APIs and webhooks. SmartrMail Email & SMS lists 43 the others don’t mention, such as A/B testing, Automations, Birthday messages, Bulk editing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Email Donut, Nov 9, 2026 for SmartrMail Email & SMS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Email Donut, Nov 9, 2026 for SmartrMail Email & SMS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.