Email Donut vs Mailchimp Email SMS Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Email Donut, Nov 9, 2026 for Mailchimp Email SMS Marketing.
The short answer
- Only Mailchimp Email SMS Marketing lists a free plan. Paid plans start at $10/month for Email Donut and $13/month for Mailchimp Email SMS Marketing.
- Mailchimp Email SMS Marketing lists 51 features Email Donut’s listing doesn’t mention, including A/B testing, Automations, Birthday messages.
Head to head
Drive traffic and sales with email and marketing automation
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
EmailDonut Starter
- · Customer quality metrics
- · Product performance insights
- · Relevant email inspiration examples
- · Shopify Connector Report
Free
- · Creative Assistant
- · Landing Pages
- · Marketing CRM
- · Reports
- · Sign Up Forms
Essentials
- · 24/7 Email/Chat Support
- · Email Templates
- · Everything in Free, plus
- · Marketing Automation - Up to 4
- · Pricing based on number of contacts.
- · SMS is available as an add-on
Standard
- · Behavioral Targeting
- · Everything in Essentials, plus
- · Marketing Automation - Up to 200
- · Pricing based on number of contacts.
- · Send Time Optimization
Premium
- · Advanced Segmentation
- · Everything in Standard, plus
- · Multivariate Testing
- · Phone Support
- · Pricing based on number of contacts.
- · Unlimited Seats & Role-Based Access
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEmail Donut connects to your store data and turns it into simple commerce reports. Merchants can review sales trends, customer quality, discount reliance, and top items from one connector view. The app also suggests relevant email examples based on store signals, helping teams plan campaigns with clearer context.
Boost your store's performance with Intuit Mailchimp's AI-powered marketing automation platform for B2C and B2B merchants. Automatically trigger welcome emails and win back shoppers with abandoned cart reminders, back-in-stock alerts, and email retargeting with product recommendations. Convert customers with unique discount codes across email campaigns, SMS notifications, and pop-up forms.
- Store data connection with sync status
- Commerce health report for orders and customers
- Email inspiration matched to store signals
- Use SMS to send promos and follow-up messages to re-engage customers
- Automate win-backs, upsells, and cart reminders based on shopping behavior
- Target the right customers to win repeat business with predictive segmentation
- Analyze campaign performance to gain insights on revenue and customer engagement
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Email Donut |  Mailchimp Email SMS Marketing |
|---|---|---|
| Detected stores | Not published | 95,334 |
| Net store change, 28 days | 0 | +75 |
| Stores added, 28 days | Not enough data | 81 |
| Big-brand share | Not enough data | 10% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Email Donut | Mailchimp Email SMS Marketing |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 1,570 |
| New reviews, 28 days | Not enough data | 57 |
| Reviewers a year or more in | Not enough data | 49% |
Pricing
| Measure | Email Donut | Mailchimp Email SMS Marketing |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $10/month(ahead) | $13/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 4 |
Listing
| Measure | Email Donut | Mailchimp Email SMS Marketing |
|---|---|---|
| Shopify category rank | #219 | #9(ahead) |
| Shopify App Charts | Not on this week’s charts | #4 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | May 26, 2026 | Nov 28, 2018 |
| Languages | 1 | 4 |
| Developer | Email Donut | Intuit Mailchimp |
FAQ
Email Donut and Mailchimp Email SMS Marketing: common questions
- Is Email Donut or Mailchimp Email SMS Marketing cheaper?
- Only Mailchimp Email SMS Marketing lists a free plan. Paid plans start at $10/month for Email Donut and $13/month for Mailchimp Email SMS Marketing. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Mailchimp Email SMS Marketing lists 51 the others don’t mention, such as A/B testing, Automations, Birthday messages, Bulk editing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Email Donut, Nov 9, 2026 for Mailchimp Email SMS Marketing; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Email Donut, Nov 9, 2026 for Mailchimp Email SMS Marketing. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.