Email Donut vs EmailsKit
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Email Donut, Nov 5, 2026 for EmailsKit.
The short answer
- Only EmailsKit lists a free plan. Paid plans start at $10/month for Email Donut and $9.99/month for EmailsKit.
- Email Donut lists 18 features EmailsKit’s listing doesn’t mention, including AI generation, Analytics, APIs and webhooks.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
EmailDonut Starter
- · Customer quality metrics
- · Product performance insights
- · Relevant email inspiration examples
- · Shopify Connector Report
Free
- · 3 blocks across any email
- · Email support
- · Works on all Shopify notification emails
Growth
- · 5 blocks - ideal for growing stores
- · All notification email types
- · Email support
Pro
- · Priority email support
- · Unlimited blocks - no caps, ever
- · Upsell, cross-sell, and custom content
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEmail Donut connects to your store data and turns it into simple commerce reports. Merchants can review sales trends, customer quality, discount reliance, and top items from one connector view. The app also suggests relevant email examples based on store signals, helping teams plan campaigns with clearer context.
EmailsKit lets you add dynamic content blocks to Shopify notification emails like order confirmation, shipping, abandoned checkout, and welcome emails. Insert product recommendations, upsells, cross-sells, and order tracking links into emails customers already open. Works with your existing Shopify email templates. Built specifically for Shopify notification emails, not campaigns.
- Store data connection with sync status
- Commerce health report for orders and customers
- Email inspiration matched to store signals
- Upgrade from uninspiring, default Shopify email templates - get a pro design
- Emails with your logo, colors, fonts, layout and features perfect for your store
- Easily insert cross-sells, discount codes, tracking links and more
- From Small Business to Global Enterprise - Level up your emails to wow
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Email Donut |  EmailsKit |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Email Donut | EmailsKit |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 6 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Email Donut | EmailsKit |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $10/month | $9.99/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Email Donut | EmailsKit |
|---|---|---|
| Shopify category rank | #219 | #145(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 26, 2026 | Mar 7, 2025 |
| Languages | 1 | 1 |
| Developer | Email Donut | EmailsKit |
FAQ
Email Donut and EmailsKit: common questions
- Is Email Donut or EmailsKit cheaper?
- Only EmailsKit lists a free plan. Paid plans start at $10/month for Email Donut and $9.99/month for EmailsKit. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Email Donut lists 18 the others don’t mention, such as AI generation, Analytics, APIs and webhooks, Back-in-stock emails. EmailsKit lists 2 the others don’t mention, such as Editor tool, Templates. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Email Donut, Nov 5, 2026 for EmailsKit; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Email Donut, Nov 5, 2026 for EmailsKit. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.