EM Form Builder vs MAG: Form Builder

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 24, 2026 for EM Form Builder, Nov 8, 2026 for MAG.

The short answer

On the Shopify App Store: EM Form Builder 4.7 from 36 reviews and MAG 4.3 from 63 reviews.
Both list a free plan. Paid plans start at $9/month for EM Form Builder and $4.99/month for MAG.
EM Form Builder lists 9 features MAG’s listing doesn’t mention, including Analytics, Attribution, Auto-sync.

Head to head

Detected stores

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343

App Store reviews

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.

OverviewOverview

EM Form Builder4.7(36)MAG4.3(63)

Pitch

Create contact us forms, wholesale form, questionnaire or any.

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Developer

Expert Village Media Technologies

MyAppGurus

UsageUsage

EM Form Builder4.7(36)MAG4.3(63)

Reviews per month

2 last full month

7 last full month

Detected stores

0active installs

343active installs

+338 more

Most common store size

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11-50 products27%

Top countries

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United States39%
United Kingdom7%
Australia7%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

EM Form BuilderMAGCompleted months only

PricingPricing

EM Form Builder4.7(36)MAG4.3(63)

Free options

Free planFree trial

Monthly range

From $0 to $29/month

From $0 to $9.99/month

Plans

FreeFree

· 100 Submissions/Month
· Create 1 Form
· Create upto 10 fields
· Customizations
· Email/Live Chat Support
· Get Forms Data To Email

Basic$9/month

7-day free trial

· 100 Submissions/Month
· Create upto 2 Forms
· Customizations
· Email/Live Chat Support
· File Upload Feature
· Send Customer Forms To Email

Pro Plan$19/month

7-day free trial

· 1500 Submissions/Month
· Create upto 5 Forms
· Customizations
· File Upload Feature
· Get Form Data in Admin
· Send Customer Forms To Email

Premium$29/month

7-day free trial

· 4000 Submissions/Month
· Captcha
· Check Submission in Admin
· Create upto 10 Forms
· Dynamic Conditional Logic
· Get Response by Email

Free ForeverFree

· 1 form
· 12 fields
· 2 MB File upload
· 35 submissions/mth
· Display form anywhere
· reCAPTCHA

Basic$4.99/month

7-day free trial

· 1000 submissions/mth
· 30 MB File upload
· Export responses on Email
· Free+
· MailChimp & Klaviyo Integration
· Shopify Integration

Pro$9.99/month

7-day free trial

· 10,000 submissions/mth
· 100 MB File upload
· Basic+
· Bing Analytics
· Facebook Pixel Integration
· Slack&Google Sheet Integration

FeaturesFeatures

EM Form Builder4.7(36)MAG4.3(63)

Coverage

53 of 54 features98%

43 of 54 features80%

Unique strengths

Analytics
Attribution
Auto-sync
Conditional logic
+5 more

Email templates

Forms

97%32/33

82%27/33

Customization

91%10/11

64%7/11

Data management

100%8/8

75%6/8

Form types

100%14/14

Surveys

100%21/21

76%16/21

Form customization

100%10/10

80%8/10

Submission management

100%5/5

80%4/5

Survey types

100%6/6

67%4/6

EM Form BuilderMAG54 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

IntegrationsIntegrations

EM Form Builder4.7(36)MAG4.3(63)

Works with also listed by another

klaviyo
mailchimp

Slack
Customer Registration
Google Sheet
reCaptcha
Mailchimp & Klaviyo
Zapier

MessagingMessaging

EM Form Builder4.7(36)MAG4.3(63)

How it sells itself

EVM Forms - Simple & Easy contact form app with many features, easy customer support and easy user interface too. You can create any type of custom forms with this app like registration form, contact us form, questionnaire form, wholesale form, wholesale order form, an order form, survey form, return form, multi step form, feedback form, Popup form, enquiry form and more.

Create custom forms in multiple languages with drag-and-drop builder, and smart fields without any coding. Whether you need a simple contact form, a multi-step order form, or advanced file uploads with conditional logic, this app gives you complete flexibility. Integrates easily with tools such as Klaviyo, Mailchimp, Slack, Google Sheets and Zapier.

Key points

Create contact us form, questionnaire form, order forms or any form with captcha
Get all form entries in app dashboard to manage it anytime & get it on email too
Create form with conditional logic for dynamic forms
Drag n Drop interface for easy setup, form builder with file upload option

Modify and delete forms effortlessly to suit your business needs.
Make necessary changes to existing forms with the right permissions.
Admins can create forms effortlessly by dragging and dropping form fields.
Admins can manage email templates seamlessly for efficient communication.

Screenshots

Installed withInstalled with

EM Form Builder4.7(36)MAG4.3(63)

Most often alongside

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All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Differences only

Showing only the rows where the apps differ.

Adoption

Measure	EM Form Builder	MAG
Detected stores	Not published	343as of Nov 8, 2026
Net store change, 28 days	0estimated	−4estimated
Stores added, 28 days	Not enough data	Not enough data
Big-brand share	Not enough data	9%of stores of known size
Top store categories	Not published	Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco
Top store countries	Not published	United States, United Kingdom, Australia

Reviews

Measure	EM Form Builder	MAG
App Store rating	4.7 ★(ahead)	4.3 ★
App Store reviews	36	63(ahead)
New reviews, 28 days	0	0(ahead)
Reviewers a year or more in	Not enough data	Not enough data

Pricing

Measure	EM Form Builder	MAG
Free plan	Yes	Yes
Lowest paid monthly plan	$9/month	$4.99/month(ahead)
Longest free trial	7 days	7 days
Plans listed	4	3

Listing

Measure	EM Form Builder	MAG
Shopify category rank	#55in Forms	#32(ahead)in Forms
Shopify App Charts	Not on this week’s charts	#12 in Forms
Built for Shopify	No	No
Launched	Jul 14, 2017	May 26, 2023
Languages	1English	24English, Arabic, Bulgarian
Developer	Expert Village Media Technologies	MyAppGurus

FAQ

EM Form Builder and MAG: common questions

Is EM Form Builder or MAG cheaper?: Both list a free plan. Paid plans start at $9/month for EM Form Builder and $4.99/month for MAG. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, EM Form Builder or MAG?: On the Shopify App Store: EM Form Builder 4.7 from 36 reviews and MAG 4.3 from 63 reviews.
What features does each app list that the other doesn’t?: EM Form Builder lists 9 the others don’t mention, such as Analytics, Attribution, Auto-sync, Conditional logic. MAG lists 1 the others don’t mention, such as Email templates. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?: Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 24, 2026 for EM Form Builder, Nov 8, 2026 for MAG; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 24, 2026 for EM Form Builder, Nov 8, 2026 for MAG. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.