Ego Subscriptions App vs Shopify Subscriptions

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.

The short answer

  • Shopify Subscriptions is detected on 566× as many Shopify stores as Ego Subscriptions: 3,964 vs 7 as of Nov 8, 2026.
  • On the Shopify App Store: Ego Subscriptions 4.8 from 21 reviews and Shopify Subscriptions 3.8 from 896 reviews.
  • Ego Subscriptions lists 10 features Shopify Subscriptions’s listing doesn’t mention, including Access subscriptions, Curated subscriptions, Custom subscriptions.

Head to head

Detected stores

Ego Subscriptions: 7
Shopify Subscriptions: 3,964

App Store reviews

Ego Subscriptions: 21
Shopify Subscriptions: 896

New reviews, 28 days

Ego Subscriptions: —
Shopify Subscriptions: 44
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Subscriptions
  • Subscriptions
Languages
  • English
  • English
  • Danish
  • German
  • Spanish
  • +14 more
Launched
Sep 22, 2025
Jan 31, 2024
Built for Shopify
Built for Shopify
Not badged
Reviews per month
1 last full month
49 last full month
Detected stores
7active installs
  • Fiona Franchimon USA
  • Dilute Shop
  • Pure Tee Co
  • Hytropics
  • Dumb Bugg Studio
+2 more
3,964active installs
  • 4ocean
  • Don Omar
  • SUUNTO APAC
  • The WOD Life
  • MOIRA BEAUTY
+3,959 more
Most common store size
1-10 products43%
11-50 products30%
Top countries
  • United States29%
  • Finland14%
  • Ireland14%
  • United States35%
  • United Kingdom8%
  • Canada6%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

050100SepDecFebAprJunAugOctEgo Subscriptions App: 1 reviews in September 2025Ego Subscriptions App: 3 reviews in October 2025Ego Subscriptions App: 20 reviews in December 2025Ego Subscriptions App: 11 reviews in January 2026Ego Subscriptions App: 2 reviews in February 2026Ego Subscriptions App: 1 reviews in March 2026Ego Subscriptions App: 3 reviews in April 2026Ego Subscriptions App: 1 reviews in May 2026Ego Subscriptions App: 1 reviews in August 2026Shopify Subscriptions: 41 reviews in December 2025Shopify Subscriptions: 73 reviews in January 2026Shopify Subscriptions: 57 reviews in February 2026Shopify Subscriptions: 56 reviews in March 2026Shopify Subscriptions: 57 reviews in April 2026Shopify Subscriptions: 42 reviews in May 2026Shopify Subscriptions: 58 reviews in June 2026Shopify Subscriptions: 50 reviews in July 2026Shopify Subscriptions: 47 reviews in August 2026Shopify Subscriptions: 40 reviews in September 2026Shopify Subscriptions: 49 reviews in October 2026
Ego SubscriptionsShopify SubscriptionsCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
—
Plans
Free
Free
Coverage
15 of 15 features100%
5 of 15 features33%
Unique strengths
  • Access subscriptions
  • Curated subscriptions
  • Custom subscriptions
  • Dynamic pricing
  • +6 more
—
Subscriptions
100%15/15
33%5/15
Pricing you can set
100%7/7
43%3/7
Subscription types
100%8/8
25%2/8
1050onlybothonly
Ego SubscriptionsShopify Subscriptions15 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Checkout
  • Customer accounts
How it sells itself

Set up flexible plans in minutes - no coding required. Support pay-per-delivery and prepaid subscriptions to increase recurring revenue and improve cash flow. Let customers build personalized bundle boxes and subscribe, boosting AOV and engagement. Manage subscriptions via a user-friendly portal. Maximize ROI with upsells and automation tools. Includes smart dunning, retention features, and seamless integrations.

Give your customers the option to receive the products they love on a regular basis by offering subscriptions on your store. Whether you sell all your products as a subscription or just a few, Shopify Subscriptions makes it easy to set up and launch subscriptions, directly from Shopify admin.

Key points
  • Flexible Subscriptions: Set frequencies, add discounts, and choose payment types
  • Total Design Control: Customize every pixel of your widget with code-less editor
  • Payment Recovery: Automate failed payment retries with smart dunning controls
  • Offer auto-billed subscriptions (renew weekly, monthly or yearly) with discounts
  • Allow your customers to cancel, skip, or pause subscriptions
  • Use customizable email templates for order confirmations or payment reminders
  • Access reporting to analyze your store’s subscription performance
Screenshots
Subscriptions
Subscription PlansWidget CustomizationCustomer Support
View and manage subscription orders
Drive more sales with subscriptionsOffer subscription discountsFlexible customer subscription management

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureEgo SubscriptionsShopify Subscriptions
Detected stores7as of Nov 8, 20263,964(ahead)as of Nov 8, 2026
Net store change, 28 days−3estimated−1estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough data10%of stores of known size
Top store categoriesApparel & Accessories, Home & Garden, Food, Beverages & TobaccoHealth & Beauty, Food, Beverages & Tobacco, Home & Garden
Top store countriesUnited States, Finland, IrelandUnited States, United Kingdom, Canada

Reviews

MeasureEgo SubscriptionsShopify Subscriptions
App Store rating4.8 ★(ahead)3.8 ★
App Store reviews21896(ahead)
New reviews, 28 daysNot enough data44
Reviewers a year or more inNot enough data24%

Pricing

MeasureEgo SubscriptionsShopify Subscriptions
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listedNo monthly plan listed
Longest free trialNot listedNot listed
Plans listedNot publishedNot published

Listing

MeasureEgo SubscriptionsShopify Subscriptions
Shopify category rank#38in Subscriptions#8(ahead)in Subscriptions
Shopify App Charts#1 on Rookies in SubscriptionsNot on this week’s charts
Built for ShopifyYesNo
LaunchedSep 22, 2025Jan 31, 2024
Languages1English18English, Danish, German
DeveloperEgohub TeamShopify

FAQ

Ego Subscriptions and Shopify Subscriptions: common questions

Which is more popular, Ego Subscriptions or Shopify Subscriptions?
Shopify Subscriptions is detected on 566× as many Shopify stores as Ego Subscriptions: 3,964 vs 7 as of Nov 8, 2026.
Which has better reviews, Ego Subscriptions or Shopify Subscriptions?
On the Shopify App Store: Ego Subscriptions 4.8 from 21 reviews and Shopify Subscriptions 3.8 from 896 reviews.
What features does each app list that the other doesn’t?
Ego Subscriptions lists 10 the others don’t mention, such as Access subscriptions, Curated subscriptions, Custom subscriptions, Dynamic pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.