Ego Subscriptions App vs Gro Subscription App

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.

The short answer

  • Ego Subscriptions is detected on 3.5× as many Shopify stores as Gro Subscription: 7 vs 2 as of Nov 9, 2026.
  • On the Shopify App Store: Ego Subscriptions 4.8 from 21 reviews and Gro Subscription 5.0 from 2 reviews.
  • Only Gro Subscription lists a free plan.
  • Gro Subscription lists 25 features Ego Subscriptions’s listing doesn’t mention, including Abandoned cart, Automations, Browse abandonment.

Head to head

Detected stores

Ego Subscriptions: 7
Gro Subscription: 2

App Store reviews

Ego Subscriptions: 21
Gro Subscription: 2
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Subscriptions
  • Subscriptions
Languages
  • English
  • English
Launched
Sep 22, 2025
Mar 9, 2026
Built for Shopify
Built for Shopify
Not badged
Reviews per month
1 last full month
1 last full month
Detected stores
7active installs
  • Fiona Franchimon USA
  • Dilute Shop
  • Pure Tee Co
  • Hytropics
  • Dumb Bugg Studio
+2 more
2active installs
  • SANA
+1 more
Most common store size
1-10 products43%
11-50 products50%
Top countries
  • United States29%
  • Finland14%
  • Ireland14%
  • Australia100%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

01020SepDecFebAprJunOctEgo Subscriptions App: 1 reviews in September 2025Ego Subscriptions App: 3 reviews in October 2025Ego Subscriptions App: 20 reviews in December 2025Ego Subscriptions App: 11 reviews in January 2026Ego Subscriptions App: 2 reviews in February 2026Ego Subscriptions App: 1 reviews in March 2026Ego Subscriptions App: 3 reviews in April 2026Ego Subscriptions App: 1 reviews in May 2026Ego Subscriptions App: 1 reviews in August 2026Gro Subscription App: 1 reviews in June 2026Gro Subscription App: 1 reviews in October 2026
Ego SubscriptionsGro SubscriptionCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $0 to $249/month
Plans
Free
Free to installFree
  • · Build-a-Box and bundles
  • · Every feature included
  • · Full API access and webhooks
  • · Loyalty and rewards built in
  • · Payment recovery and retention flows
  • · Priority and dedicated support
Subscription: Gro$249/month
0.9% of subscription revenue, $249 a month minimum, not an extra plan fee
  • · Dedicated Customer Success Manager
  • · Loyalty and rewards built in
  • · Payment recovery built in
  • · Personalised churn prevention flows
  • · Self serve, on brand, customer portal
  • · Unlimited subscriptions
Coverage
15 of 40 features38%
30 of 40 features75%
Unique strengths
  • Access subscriptions
  • Custom pricing
  • Digital products
  • Dynamic pricing
  • +6 more
  • Abandoned cart
  • Automations
  • Browse abandonment
  • Cart emails
  • +21 more
Email marketing
0%0/24
100%24/24
Campaign types
0%0/13
100%13/13
Managing campaigns
0%0/11
100%11/11
Subscriptions
94%15/16
38%6/16
Pricing you can set
100%7/7
43%3/7
Subscription types
89%8/9
33%3/9
10525onlybothonly
Ego SubscriptionsGro Subscription40 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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—
How it sells itself

Set up flexible plans in minutes - no coding required. Support pay-per-delivery and prepaid subscriptions to increase recurring revenue and improve cash flow. Let customers build personalized bundle boxes and subscribe, boosting AOV and engagement. Manage subscriptions via a user-friendly portal. Maximize ROI with upsells and automation tools. Includes smart dunning, retention features, and seamless integrations.

Gro is a Shopify subscription app built around the delivery, not just the billing date. Customers see when their next box arrives and can skip, pause, swap items or move the date themselves, which means fewer emails to your team. Sell subscribe and save, or build a box products. Run a plan for each pet or person in a household. Keep subscribers with cancel flows, payment recovery and loyalty rewards.

Key points
  • Flexible Subscriptions: Set frequencies, add discounts, and choose payment types
  • Total Design Control: Customize every pixel of your widget with code-less editor
  • Payment Recovery: Automate failed payment retries with smart dunning controls
  • Unlimited List Growth - Scale your email list and contact database
  • Build-a-box experiences with support for "who it is for" e.g. Dogs, Cats
  • Advanced Behavioral Segments Target customers using deep filters.
Screenshots
Subscriptions
Subscription PlansWidget CustomizationCustomer Support
Customer obsessed experiences
Email marketing without penaltiesEmail Marketing and Subscription platformCustomer portals that reduce your workload

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureEgo SubscriptionsGro Subscription
Detected stores7(ahead)as of Nov 9, 20262as of Nov 9, 2026
Net store change, 28 days−3estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & Accessories, Home & Garden, Food, Beverages & TobaccoAnimals & Pet Supplies, Health & Beauty
Top store countriesUnited States, Finland, IrelandAustralia

Reviews

MeasureEgo SubscriptionsGro Subscription
App Store rating4.8 ★5.0 ★(ahead)
App Store reviews21(ahead)2
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureEgo SubscriptionsGro Subscription
Free planNot listedYes
Lowest paid monthly planNo monthly plan listed$249/month
Longest free trialNot listedNot listed
Plans listedNot published2

Listing

MeasureEgo SubscriptionsGro Subscription
Shopify category rank#38(ahead)in Subscriptions#82in Subscriptions
Shopify App Charts#3 on Rookies in Subscriptions#7 on Pricing moves in Subscriptions
Built for ShopifyYesNo
LaunchedSep 22, 2025Mar 9, 2026
Languages1English1English
DeveloperEgohub TeamER-Media LTD

FAQ

Ego Subscriptions and Gro Subscription: common questions

Which is more popular, Ego Subscriptions or Gro Subscription?
Ego Subscriptions is detected on 3.5× as many Shopify stores as Gro Subscription: 7 vs 2 as of Nov 9, 2026.
Is Ego Subscriptions or Gro Subscription cheaper?
Only Gro Subscription lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Ego Subscriptions or Gro Subscription?
On the Shopify App Store: Ego Subscriptions 4.8 from 21 reviews and Gro Subscription 5.0 from 2 reviews.
What features does each app list that the other doesn’t?
Ego Subscriptions lists 10 the others don’t mention, such as Access subscriptions, Custom pricing, Digital products, Dynamic pricing. Gro Subscription lists 25 the others don’t mention, such as Abandoned cart, Automations, Browse abandonment, Cart emails. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.