Ego Subscriptions App vs Gro Subscription App
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Ego Subscriptions is detected on 3.5× as many Shopify stores as Gro Subscription: 7 vs 2 as of Nov 9, 2026.
- On the Shopify App Store: Ego Subscriptions 4.8 from 21 reviews and Gro Subscription 5.0 from 2 reviews.
- Only Gro Subscription lists a free plan.
- Gro Subscription lists 25 features Ego Subscriptions’s listing doesn’t mention, including Abandoned cart, Automations, Browse abandonment.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free to install
- · Build-a-Box and bundles
- · Every feature included
- · Full API access and webhooks
- · Loyalty and rewards built in
- · Payment recovery and retention flows
- · Priority and dedicated support
Subscription: Gro
- · Dedicated Customer Success Manager
- · Loyalty and rewards built in
- · Payment recovery built in
- · Personalised churn prevention flows
- · Self serve, on brand, customer portal
- · Unlimited subscriptions
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSet up flexible plans in minutes - no coding required. Support pay-per-delivery and prepaid subscriptions to increase recurring revenue and improve cash flow. Let customers build personalized bundle boxes and subscribe, boosting AOV and engagement. Manage subscriptions via a user-friendly portal. Maximize ROI with upsells and automation tools. Includes smart dunning, retention features, and seamless integrations.
Gro is a Shopify subscription app built around the delivery, not just the billing date. Customers see when their next box arrives and can skip, pause, swap items or move the date themselves, which means fewer emails to your team. Sell subscribe and save, or build a box products. Run a plan for each pet or person in a household. Keep subscribers with cancel flows, payment recovery and loyalty rewards.
- Flexible Subscriptions: Set frequencies, add discounts, and choose payment types
- Total Design Control: Customize every pixel of your widget with code-less editor
- Payment Recovery: Automate failed payment retries with smart dunning controls
- Unlimited List Growth - Scale your email list and contact database
- Build-a-box experiences with support for "who it is for" e.g. Dogs, Cats
- Advanced Behavioral Segments Target customers using deep filters.








All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | Ego Subscriptions | Gro Subscription |
|---|---|---|
| Detected stores | 7(ahead) | 2 |
| Net store change, 28 days | −3 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Animals & Pet Supplies, Health & Beauty |
| Top store countries | United States, Finland, Ireland | Australia |
Reviews
| Measure | Ego Subscriptions | Gro Subscription |
|---|---|---|
| App Store rating | 4.8 ★ | 5.0 ★(ahead) |
| App Store reviews | 21(ahead) | 2 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Ego Subscriptions | Gro Subscription |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $249/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | 2 |
Listing
| Measure | Ego Subscriptions | Gro Subscription |
|---|---|---|
| Shopify category rank | #38(ahead) | #82 |
| Shopify App Charts | #3 on Rookies in Subscriptions | #7 on Pricing moves in Subscriptions |
| Built for Shopify | Yes | No |
| Launched | Sep 22, 2025 | Mar 9, 2026 |
| Languages | 1 | 1 |
| Developer | Egohub Team | ER-Media LTD |
FAQ
Ego Subscriptions and Gro Subscription: common questions
- Which is more popular, Ego Subscriptions or Gro Subscription?
- Ego Subscriptions is detected on 3.5× as many Shopify stores as Gro Subscription: 7 vs 2 as of Nov 9, 2026.
- Is Ego Subscriptions or Gro Subscription cheaper?
- Only Gro Subscription lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Ego Subscriptions or Gro Subscription?
- On the Shopify App Store: Ego Subscriptions 4.8 from 21 reviews and Gro Subscription 5.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- Ego Subscriptions lists 10 the others don’t mention, such as Access subscriptions, Custom pricing, Digital products, Dynamic pricing. Gro Subscription lists 25 the others don’t mention, such as Abandoned cart, Automations, Browse abandonment, Cart emails. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.











