eFAQ: AI Questions & Answers vs What The FAQ
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for eFAQ, Oct 14, 2026 for What The FAQ.
The short answer
- Both list a free plan. Paid plans start at $5.99/month for eFAQ and $29/month for What The FAQ.
- eFAQ lists 6 features What The FAQ’s listing doesn’t mention, including Custom CSS, Custom font and color, Rich text editor.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Basic customizations
- · FAQs widget
- · Improve FAQs using AI
- · SEO-optimized FAQ schema
- · Show store FAQs on shop app
- · Up to 1 collection
Starter
- · Access to premium features
- · Create product and thank you FAQs
- · Up to 15 categories per collection
- · Up to 25 collections
- · Up to 50 questions per category
Professional
- · Faster support
- · Tone for improved AI generation
- · Up to 100 collections
- · Up to 100 questions per category
- · Up to 50 categories per collection
Enterprise
- · Maximum priority support
- · Up to 100 categories per collection
- · Up to 100 questions per category
- · Up to 10k collections
Free
- · 100 AI chat answers per month
- · FAQs for up to 5 products of your choice
- · Question inbox and click stats
- · SEO-ready FAQs with structured data
- · Store-wide shipping & returns FAQs
Pro
- · Auto-promotion of popular questions
- · Conversion analytics
- · Judge.me & Gorgias as knowledge
- · No "Powered by" branding
- · Product image & PDF manual analysis
- · Unlimited products & AI answers
Max
- · AI FAQs for up to 500 products
- · Everything in Pro
- · Gorgias tickets as knowledge
- · Judge.me reviews as knowledge
- · Priority support
- · Unlimited AI chat answers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEasily create and manage FAQs with built-in AI, reducing repetitive questions and keeping shoppers informed across products, pages, and checkouts. Personalize your design, instantly update answers, and focus on growing.
What The FAQ builds an editable knowledge base from your product descriptions, variants, images and store policies, then writes the FAQs shoppers actually ask for every product. An AI ask-box answers live questions using only your knowledge. When it doesn't know, it says so and points to your support. Every question lands in your inbox so you can fill gaps, and popular questions can auto-promote into FAQs.
- AI-powered FAQ creation for products, pages, and checkouts.
- Fully customizable designs with fonts, colors, and layouts.
- Simple editing tools to keep FAQs updated and reduce repetitive questions.
- AI FAQs generated from your product data, variants, images and policies
- Grounded AI chat: answers only from your knowledge — never invents facts
- Store-wide shipping & returns FAQs imported from your policies and pages
- Question inbox + analytics: see what shoppers ask, auto-promote them to FAQs
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  eFAQ |  What The FAQ |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | eFAQ | What The FAQ |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 2 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | eFAQ | What The FAQ |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $5.99/month(ahead) | $29/month |
| Longest free trial | 3 days | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | eFAQ | What The FAQ |
|---|---|---|
| Shopify category rank | #47(ahead) | #55 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 25, 2025 | Jul 27, 2026 |
| Languages | 1 | 1 |
| Developer | EXTFOX | Rolling Square SA |
FAQ
eFAQ and What The FAQ: common questions
- Is eFAQ or What The FAQ cheaper?
- Both list a free plan. Paid plans start at $5.99/month for eFAQ and $29/month for What The FAQ. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- eFAQ lists 6 the others don’t mention, such as Custom CSS, Custom font and color, Rich text editor, Search bar. What The FAQ lists 4 the others don’t mention, such as Drag-and-drop editor, Instant answers, Multi-language, Tabs. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for eFAQ, Oct 14, 2026 for What The FAQ; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for eFAQ, Oct 14, 2026 for What The FAQ. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.