EasyFlow Product Options vs Instant Product Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Instant Product Options is detected on 63× as many Shopify stores as EasyFlow Product Options: 63 vs 1 as of Nov 8, 2026.
- On the Shopify App Store: EasyFlow Product Options 4.9 from 430 reviews and Instant Product Options 5.0 from 16 reviews.
- Both list a free plan. Paid plans start at $9.99/month for EasyFlow Product Options and $14.99/month for Instant Product Options.
- EasyFlow Product Options lists 7 features Instant Product Options’s listing doesn’t mention, including Auto-updates, Custom CSS, Custom HTML.
Head to head
- United States
- United States
- France
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 5 Option Sets
- · All option types except file upload
- · Bulk apply option sets
- · Conditional logic
- · No watermark
- · Standard Support
Growth
- · 15 option sets
- · All option types, incl. file upload
- · Bulk apply option
- · Conditional logic by Shopify variant
- · File Upload
- · Priority Support
Scale
- · 30 Option Sets
- · All Basic Product Options
- · Conditional Logic for Shopify Variants
- · File Upload
- · Price Addon
- · Priority Support
Enterprise
- · All Basic Product Options
- · Conditional Logic for Shopify Variants
- · File Upload
- · Price Addon
- · Priority Support
- · Unlimited Option Sets
Free
- · 1 option set
- · 20+ option field types
- · Add-on pricing
- · Conditional logic
- · Theme-matched storefront widget
Pro
- · 20+ option field types
- · Add-on pricing
- · Conditional logic
- · Per-language translations
- · Per-market pricing
- · Priority support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopify limits each product to three options. EasyFlow adds as many choices as you need without creating new variants. Offer text boxes, dropdowns, checkboxes, radio buttons, color and image swatches, date pickers and file uploads. Set custom pricing for extras like engraving or gift wrap, shown in each shopper's currency. Conditional logic shows only relevant choices, including by variant.
Instant Product Options lets you add option fields to your products so customers can personalize what they buy. Build text fields, dropdowns, checkboxes, color and image swatches, file uploads, and date pickers, then group them into reusable option sets assigned to products or collections. Premium options can add an upcharge — fixed, percentage, or per-character — carried through to the cart and checkout.
- Unlimited number of variants options & product options
- Text input, Image swatches, Dropdown, Checkboxes, File Upload & more options
- Conditional logic: Show/hide options by selection. Works with Shopify Variants.
- Upsell with price add-ons to boost revenue, multi currency support
- 20+ option types including text, dropdowns, swatches, file upload, and date
- Premium options can add an upcharge: fixed, percentage, or per-character
- Conditional logic to show or hide options based on earlier choices
- Translate options per language and localize them for every market
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | EasyFlow Product Options |  Instant Product Options |
|---|---|---|
| Detected stores | 1 | 63(ahead) |
| Net store change, 28 days | 0 | +10 |
| Stores added, 28 days | Not enough data | 10 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Arts & Entertainment |
| Top store countries | United States | United States, France, Australia |
Reviews
| Measure | EasyFlow Product Options | Instant Product Options |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 430(ahead) | 16 |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | 15% | Not enough data |
Pricing
| Measure | EasyFlow Product Options | Instant Product Options |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month(ahead) | $14.99/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | 2 |
Listing
| Measure | EasyFlow Product Options | Instant Product Options |
|---|---|---|
| Shopify category rank | #23(ahead) | #27 |
| Shopify App Charts | Not on this week’s charts | #9 on Rookies in Product variants |
| Built for Shopify | Yes | Yes |
| Launched | Oct 2, 2023 | Jun 3, 2026 |
| Languages | 1 | 1 |
| Developer | Storeware | FourCore |
FAQ
EasyFlow Product Options and Instant Product Options: common questions
- Which is more popular, EasyFlow Product Options or Instant Product Options?
- Instant Product Options is detected on 63× as many Shopify stores as EasyFlow Product Options: 63 vs 1 as of Nov 8, 2026.
- Is EasyFlow Product Options or Instant Product Options cheaper?
- Both list a free plan. Paid plans start at $9.99/month for EasyFlow Product Options and $14.99/month for Instant Product Options. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, EasyFlow Product Options or Instant Product Options?
- On the Shopify App Store: EasyFlow Product Options 4.9 from 430 reviews and Instant Product Options 5.0 from 16 reviews.
- What features does each app list that the other doesn’t?
- EasyFlow Product Options lists 7 the others don’t mention, such as Auto-updates, Custom CSS, Custom HTML, Dynamic pricing. Instant Product Options lists 5 the others don’t mention, such as Custom pricing, Fonts, Preview, Size charts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.