EasyFlow Product Options vs Modda Product Customizer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for EasyFlow Product Options, Nov 3, 2026 for Modda Product Customizer.
The short answer
- On the Shopify App Store: EasyFlow Product Options 4.9 from 430 reviews and Modda Product Customizer 5.0 from 3 reviews.
- Only EasyFlow Product Options lists a free plan. Paid plans start at $9.99/month for EasyFlow Product Options and $39/month for Modda Product Customizer.
- EasyFlow Product Options lists 14 features Modda Product Customizer’s listing doesn’t mention, including Auto-updates, Checkboxes, Custom HTML.
Head to head
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 5 Option Sets
- · All option types except file upload
- · Bulk apply option sets
- · Conditional logic
- · No watermark
- · Standard Support
Growth
- · 15 option sets
- · All option types, incl. file upload
- · Bulk apply option
- · Conditional logic by Shopify variant
- · File Upload
- · Priority Support
Scale
- · 30 Option Sets
- · All Basic Product Options
- · Conditional Logic for Shopify Variants
- · File Upload
- · Price Addon
- · Priority Support
Enterprise
- · All Basic Product Options
- · Conditional Logic for Shopify Variants
- · File Upload
- · Price Addon
- · Priority Support
- · Unlimited Option Sets
Starter
- · 2% commission on sales
- · 5 product builders
- · File uploads
- · Image swatch colors
- · Live price updates
Growth
- · Custom fonts
- · Customized sales analytics
- · Lower 1% commission rate
- · Product bundle compatibility
- · Save customer designs
- · Visual product builder
Scale
- · 0% sales commission
- · Advanced webhooks
- · Customized sales analytics
- · Everything in grow
- · Priority support
- · Unlimited product builders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopify limits each product to three options. EasyFlow adds as many choices as you need without creating new variants. Offer text boxes, dropdowns, checkboxes, radio buttons, color and image swatches, date pickers and file uploads. Set custom pricing for extras like engraving or gift wrap, shown in each shopper's currency. Conditional logic shows only relevant choices, including by variant.
Modda helps merchants sell customizable products using a structured product configurator. Create products with sections, product options, file uploads, logo placement and dynamic pricing. Conditional logic automatically displays compatible options and product variants based on customer selections.
- Unlimited number of variants options & product options
- Text input, Image swatches, Dropdown, Checkboxes, File Upload & more options
- Conditional logic: Show/hide options by selection. Works with Shopify Variants.
- Upsell with price add-ons to boost revenue, multi currency support
- Live product preview with desktop and mobile customization views
- Conditional option logic to prevent invalid product combinations
- Custom logo upload with section-level placement and extra fee support
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | EasyFlow Product Options |  Modda Product Customizer |
|---|---|---|
| Detected stores | 1 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | United States | Not published |
Reviews
| Measure | EasyFlow Product Options | Modda Product Customizer |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 430(ahead) | 3 |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | 15% | Not enough data |
Pricing
| Measure | EasyFlow Product Options | Modda Product Customizer |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $39/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | EasyFlow Product Options | Modda Product Customizer |
|---|---|---|
| Shopify category rank | #23(ahead) | #154 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Oct 2, 2023 | May 11, 2026 |
| Languages | 1 | 1 |
| Developer | Storeware | Modda |
FAQ
EasyFlow Product Options and Modda Product Customizer: common questions
- Is EasyFlow Product Options or Modda Product Customizer cheaper?
- Only EasyFlow Product Options lists a free plan. Paid plans start at $9.99/month for EasyFlow Product Options and $39/month for Modda Product Customizer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, EasyFlow Product Options or Modda Product Customizer?
- On the Shopify App Store: EasyFlow Product Options 4.9 from 430 reviews and Modda Product Customizer 5.0 from 3 reviews.
- What features does each app list that the other doesn’t?
- EasyFlow Product Options lists 14 the others don’t mention, such as Auto-updates, Checkboxes, Custom HTML, Custom text. Modda Product Customizer lists 2 the others don’t mention, such as Fonts, Preview. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for EasyFlow Product Options, Nov 3, 2026 for Modda Product Customizer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for EasyFlow Product Options, Nov 3, 2026 for Modda Product Customizer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.