EasyFlow Product Options vs Flexi Variants
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for EasyFlow Product Options, Jul 16, 2026 for Flexi Variants.
The short answer
- On the Shopify App Store: EasyFlow Product Options 4.9 from 430 reviews and Flexi Variants 5.0 from 1 reviews.
- Both list a free plan. Paid plans start at $9.99/month for EasyFlow Product Options and $12.99/month for Flexi Variants.
- EasyFlow Product Options lists 10 features Flexi Variants’s listing doesn’t mention, including Add-ons, Conditional logic, Custom HTML.
Head to head
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 5 Option Sets
- · All option types except file upload
- · Bulk apply option sets
- · Conditional logic
- · No watermark
- · Standard Support
Growth
- · 15 option sets
- · All option types, incl. file upload
- · Bulk apply option
- · Conditional logic by Shopify variant
- · File Upload
- · Priority Support
Scale
- · 30 Option Sets
- · All Basic Product Options
- · Conditional Logic for Shopify Variants
- · File Upload
- · Price Addon
- · Priority Support
Enterprise
- · All Basic Product Options
- · Conditional Logic for Shopify Variants
- · File Upload
- · Price Addon
- · Priority Support
- · Unlimited Option Sets
Free Plan
- · Color & image swatches
- · Customize up to 10 products
- · File uploads
- · Unlimited customization options
- · Unlimited option sets
Premium Plan
- · Customizable interface
- · Developer console
- · File uploads
- · Swatches
- · Unlimited option sets
- · Unlimited options
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopify limits each product to three options. EasyFlow adds as many choices as you need without creating new variants. Offer text boxes, dropdowns, checkboxes, radio buttons, color and image swatches, date pickers and file uploads. Set custom pricing for extras like engraving or gift wrap, shown in each shopper's currency. Conditional logic shows only relevant choices, including by variant.
Flexi Variants enables Shopify merchants to add unlimited custom product options without coding. Create checkboxes, radio buttons, text fields, file uploads, and color swatches with conditional logic. Features include localization for 10+ languages, fully customizable UI, and a developer console for advanced control. Apply option sets across multiple products to streamline management.
- Unlimited number of variants options & product options
- Text input, Image swatches, Dropdown, Checkboxes, File Upload & more options
- Conditional logic: Show/hide options by selection. Works with Shopify Variants.
- Upsell with price add-ons to boost revenue, multi currency support
- Add limitless variants, ie: checkboxes, text fields, swatches, and more
- Group custom options into sets for easy reuse across products.
- Quickly attach option sets to unlimited products in just a few clicks.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | EasyFlow Product Options |  Flexi Variants |
|---|---|---|
| Detected stores | 1 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | United States | Not published |
Reviews
| Measure | EasyFlow Product Options | Flexi Variants |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 430(ahead) | 1 |
| New reviews, 28 days | 2 | Not enough data |
| Reviewers a year or more in | 15% | Not enough data |
Pricing
| Measure | EasyFlow Product Options | Flexi Variants |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month(ahead) | $12.99/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 2 |
Listing
| Measure | EasyFlow Product Options | Flexi Variants |
|---|---|---|
| Shopify category rank | #23 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Oct 2, 2023 | Nov 21, 2024 |
| Languages | 1 | 1 |
| Developer | Storeware | Flexi |
FAQ
EasyFlow Product Options and Flexi Variants: common questions
- Is EasyFlow Product Options or Flexi Variants cheaper?
- Both list a free plan. Paid plans start at $9.99/month for EasyFlow Product Options and $12.99/month for Flexi Variants. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, EasyFlow Product Options or Flexi Variants?
- On the Shopify App Store: EasyFlow Product Options 4.9 from 430 reviews and Flexi Variants 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- EasyFlow Product Options lists 10 the others don’t mention, such as Add-ons, Conditional logic, Custom HTML, Dates. Flexi Variants lists 3 the others don’t mention, such as Custom pricing, Manual updates, Preview. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for EasyFlow Product Options, Jul 16, 2026 for Flexi Variants; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for EasyFlow Product Options, Jul 16, 2026 for Flexi Variants. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.