Edpro vs MerchantFlow: Profit Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 22, 2026 for Edpro, Oct 29, 2026 for MerchantFlow.
The short answer
- On the Shopify App Store: Edpro 5.0 from 7 reviews and MerchantFlow 5.0 from 5 reviews.
- Paid plans start at $29/month for Edpro and $49/month for MerchantFlow.
- MerchantFlow lists 9 features Edpro’s listing doesn’t mention, including AI insights, Cohort analysis, Custom reports.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · Expenses analytics
- · Manage ad spend and shop's revenue
- · Realtime profit dashboard
Starter
- · 1,000 orders/mo + 90-day history
- · All 4 ad platforms
- · Auto COGS sync from Shopify
- · Claude + ChatGPT MCP - 90-day history
- · Daily email summary+ 3PL integration
- · Editable North Star: 8 detailed KPIs
Pro
- · 1 store + 3 team seats
- · 5,000 orders/mo + priority support
- · Anomaly alerts
- · Claude + ChatGPT MCP - 12-month history
- · Custom + scheduled reports (weekly)
- · Everything in Starter, plus:
Plus
- · 25,000 orders/mo + unlimited history
- · 5 stores, 10 team seats
- · Claude + ChatGPT MCP - unlimited history
- · Everything in Pro, plus:
- · Flow AI assistant - 2M tokens/mo
- · North Star: up to 16 detailed KPIs
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFinally see your REAL profit numbers! Connect all ad platforms (Meta, Google, TikTok) with your Shopify data to get true ROAS calculations including COGS. Discover which products actually make money, analyze any date range, and optimize ad spend based on profit, not just sales. One dashboard replaces spreadsheets and guesswork. Built for entrepreneurs who want data-driven growth, not vanity metrics.
MerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses.
- Analyse profit and ad sense for a specific product
- Get an overview of your shop for any date range
- See your most profitable products
- Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
- Product-level profit tracking with COGS and ad spend attribution.
- Connect Claude, Cursor and other AI tools via MCP for live store insights.
- Bank balance reconciliation to catch untracked expenses.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Edpro |  MerchantFlow |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Edpro | MerchantFlow |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 7(ahead) | 5 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Edpro | MerchantFlow |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $49/month |
| Longest free trial | 15 days | 14 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Edpro | MerchantFlow |
|---|---|---|
| Shopify category rank | #493 | #237(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 2, 2025 | May 6, 2026 |
| Languages | 4 | 1 |
| Developer | Edpro | MerchantFlow |
FAQ
Edpro and MerchantFlow: common questions
- Is Edpro or MerchantFlow cheaper?
- Paid plans start at $29/month for Edpro and $49/month for MerchantFlow. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Edpro or MerchantFlow?
- On the Shopify App Store: Edpro 5.0 from 7 reviews and MerchantFlow 5.0 from 5 reviews.
- What features does each app list that the other doesn’t?
- Edpro lists 3 the others don’t mention, such as Activity tracking, Event tracking, Pixel tracking. MerchantFlow lists 9 the others don’t mention, such as AI insights, Cohort analysis, Custom reports, Lifetime value (LTV). A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 22, 2026 for Edpro, Oct 29, 2026 for MerchantFlow; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 22, 2026 for Edpro, Oct 29, 2026 for MerchantFlow. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.