Edition ‑ Wishlist Automations vs Magic Wishlist & Emails
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Edition, Nov 9, 2026 for Magic Wishlist & Emails.
The short answer
- Only Edition lists a free plan.
- Edition lists 3 features Magic Wishlist & Emails’s listing doesn’t mention, including Custom layouts, Multiple lists, Stock alerts.
Head to head
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Add & view wishlists
- · Basic wishlist page
- · Share wishlists
- · Up to 10 active users
Starter
- · Back-in-stock alerts
- · Everything in Free
- · Price drop alerts
- · Shopify Flow integration
- · Social sharing
- · Up to 1,000 users
Basic
- · Everything in Starter
- · Klaviyo integration
- · Multiple wishlists
- · Shopify Flow automations
- · Up to 5,000 users
Pro
- · Everything in Basic
- · Feature request priority
- · Priority email support
- · Unlimited users
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShoppers often find products they like but aren't ready to buy, then leave and forget them. This app adds a wishlist to your product pages, collection cards, and store header so customers can save items in one click, even before logging in. Shoppers can create multiple lists and share them. When a saved item goes on sale, returns to stock, or is purchased, customers are notified through Klaviyo or Shopify Flow.
Give shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
- Add a one-click wishlist to product pages, collection cards, and header
- Let shoppers save items before signing in, then merge their list on login
- Build multiple named lists and share any of them with a link
- Send sale, restock, and purchase alerts through Klaviyo and Shopify Flow
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Edition |  Magic Wishlist & Emails |
|---|---|---|
| Detected stores | Not published | 205 |
| Net store change, 28 days | 0 | +9 |
| Stores added, 28 days | Not enough data | 10 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Germany |
Reviews
| Measure | Edition | Magic Wishlist & Emails |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 57 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Edition | Magic Wishlist & Emails |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $25/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | Edition | Magic Wishlist & Emails |
|---|---|---|
| Shopify category rank | #110 | #5(ahead) |
| Shopify App Charts | Not on this week’s charts | #21 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | Jul 29, 2026 | Jan 6, 2026 |
| Languages | 2 | 5 |
| Developer | Edition | Magic Apps |
FAQ
Edition and Magic Wishlist & Emails: common questions
- Is Edition or Magic Wishlist & Emails cheaper?
- Only Edition lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Edition lists 3 the others don’t mention, such as Custom layouts, Multiple lists, Stock alerts. Magic Wishlist & Emails lists 2 the others don’t mention, such as Email templates, Save for later. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Edition, Nov 9, 2026 for Magic Wishlist & Emails; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Edition, Nov 9, 2026 for Magic Wishlist & Emails. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.