Ecomail: Email Marketing & SMS vs Email Donut
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $10/month for Ecomail and $10/month for Email Donut.
- Ecomail lists 30 features Email Donut’s listing doesn’t mention, including A/B testing, Automations, Bulk editing.
Head to head
Email Marketing, Facebook Ads, SMS, Popups, Automations & more
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free trial
- · Applicable to tariffs:
- · Marketer+
- · Profi
- · Up to 200 emails per month
Profi
- · Basic automations
- · Basic segmentation
- · Drag&drop editor
- · Personalization
- · Signup forms
Marketer+
- · Advanced automations
- · Advanced segmentation
- · All Profi features plus:
- · Facebook connections
- · Product feed
- · Website and orders tracking
CDP
- · Advanced analytics
- · All from Marketer+ and:
- · RFM analysis
- · Smart product recommendations
EmailDonut Starter
- · Customer quality metrics
- · Product performance insights
- · Relevant email inspiration examples
- · Shopify Connector Report
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEcomail allows you to work fast and saves time when creating email templates and campaigns. Put Shopify data to use and create a unique email marketing experience for each customer using segmentation and personalization. You can save even more time with automated scenarios which work for you. Additionally, grow your database using pop-up forms and Facebook leads.
Email Donut connects to your store data and turns it into simple commerce reports. Merchants can review sales trends, customer quality, discount reliance, and top items from one connector view. The app also suggests relevant email examples based on store signals, helping teams plan campaigns with clearer context.
- Design beautiful and responsive emails with our editor, no need for a coder.
- Grow your contact list using a pop-up, embedded, or slider signup form.
- Email automation with pre-made scenarios - welcome, abandoned cart, 1st purchase
- Segment and target by contact attributes, preferences, interests and activity.
- Store data connection with sync status
- Commerce health report for orders and customers
- Email inspiration matched to store signals








All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | Ecomail | Email Donut |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Ecomail | Email Donut |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 2 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Ecomail | Email Donut |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $10/month | $10/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | Ecomail | Email Donut |
|---|---|---|
| Shopify category rank | #68(ahead) | #219 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 3, 2021 | May 26, 2026 |
| Languages | 4 | 1 |
| Developer | Ecomail | Email Donut |
FAQ
Ecomail and Email Donut: common questions
- Is Ecomail or Email Donut cheaper?
- Paid plans start at $10/month for Ecomail and $10/month for Email Donut. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Ecomail lists 30 the others don’t mention, such as A/B testing, Automations, Bulk editing, Consent collection. Email Donut lists 1 the others don’t mention, such as Browse abandonment. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.





