Ecomail: Email Marketing & SMS vs Email Donut

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Paid plans start at $10/month for Ecomail and $10/month for Email Donut.
  • Ecomail lists 30 features Email Donut’s listing doesn’t mention, including A/B testing, Automations, Bulk editing.

Head to head

App Store reviews

Ecomail: 2
Email Donut: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Email Marketing, Facebook Ads, SMS, Popups, Automations & more

—
Categories
  • Email marketing
  • Email marketing
Languages
  • English
  • Polish
  • Czech
  • Hungarian
  • English
Launched
Aug 3, 2021
May 26, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

011AprJunOctEcomail: Email Marketing & SMS: 1 reviews in April 2022Ecomail: Email Marketing & SMS: 1 reviews in June 2022Ecomail: Email Marketing & SMS: 1 reviews in October 2023
EcomailEmail DonutCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $10 to $96/month
$10/month
Plans
Free trialFree to install
Up to 200 contacts
  • · Applicable to tariffs:
  • · Marketer+
  • · Profi
  • · Up to 200 emails per month
Profi$10/month
14-day free trialPrice from 200 contacts and pay as you grow.
  • · Basic automations
  • · Basic segmentation
  • · Drag&drop editor
  • · Personalization
  • · Signup forms
Marketer+$12/month
14-day free trialPrice from 200 contacts and pay as you grow.
  • · Advanced automations
  • · Advanced segmentation
  • · All Profi features plus:
  • · Facebook connections
  • · Product feed
  • · Website and orders tracking
CDP$96/month
14-day free trial
  • · Advanced analytics
  • · All from Marketer+ and:
  • · RFM analysis
  • · Smart product recommendations
EmailDonut Starter$10/month
  • · Customer quality metrics
  • · Product performance insights
  • · Relevant email inspiration examples
  • · Shopify Connector Report
Coverage
50 of 51 features98%
21 of 51 features41%
Unique strengths
  • A/B testing
  • Automations
  • Bulk editing
  • Consent collection
  • +26 more
  • Browse abandonment
Email marketing
98%50/51
41%21/51
Campaign types
96%25/26
58%15/26
Managing campaigns
100%25/25
24%6/25
30201onlybothonly
EcomailEmail Donut51 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Facebook Ads
  • API
  • GA
  • Integromat
  • Zapier
  • Sugar CRM
—
How it sells itself

Ecomail allows you to work fast and saves time when creating email templates and campaigns. Put Shopify data to use and create a unique email marketing experience for each customer using segmentation and personalization. You can save even more time with automated scenarios which work for you. Additionally, grow your database using pop-up forms and Facebook leads.

Email Donut connects to your store data and turns it into simple commerce reports. Merchants can review sales trends, customer quality, discount reliance, and top items from one connector view. The app also suggests relevant email examples based on store signals, helping teams plan campaigns with clearer context.

Key points
  • Design beautiful and responsive emails with our editor, no need for a coder.
  • Grow your contact list using a pop-up, embedded, or slider signup form.
  • Email automation with pre-made scenarios - welcome, abandoned cart, 1st purchase
  • Segment and target by contact attributes, preferences, interests and activity.
  • Store data connection with sync status
  • Commerce health report for orders and customers
  • Email inspiration matched to store signals
Screenshots
Template editor - create beautiful and responsive emails easily.
Campaign builder - send out your campaign in just a few steps.Dashboard - last campaign data, purchases, contact growth & moreCampaign report - watch OR, CTR, conversions, activity & more.
Commerce health report for orders and customers
Commerce health report for orders and customersStore data connection with sync statusEmail inspiration matched to store signals

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureEcomailEmail Donut
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureEcomailEmail Donut
App Store rating5.0 ★Not published
App Store reviews2Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureEcomailEmail Donut
Free planNot listedNot listed
Lowest paid monthly plan$10/month$10/month
Longest free trial14 daysNot listed
Plans listed41

Listing

MeasureEcomailEmail Donut
Shopify category rank#68(ahead)in Email marketing#219in Email marketing
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedAug 3, 2021May 26, 2026
Languages4English, Polish, Czech1English
DeveloperEcomailEmail Donut

FAQ

Ecomail and Email Donut: common questions

Is Ecomail or Email Donut cheaper?
Paid plans start at $10/month for Ecomail and $10/month for Email Donut. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Ecomail lists 30 the others don’t mention, such as A/B testing, Automations, Bulk editing, Consent collection. Email Donut lists 1 the others don’t mention, such as Browse abandonment. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.